Field Marketing Specialist, Retail

SUMMARY

The Field Marketing Specialist is responsible for developing and executing strategic marketing plans that align with organizational objectives and promote the Bug Tussel and AT&T brands. This role collaborates closely with the marketing team, retail product managers, and store teams to optimize sales and marketing approaches, ensuring a cohesive and branded customer experience across all touchpoints.

Key Responsibilities:

· Develop a comprehensive marketing strategy in collaboration with the marketing team and retail product managers, outlining project needs, scope, goals, and implementation tasks.

· Collaborate with retail store teams to enhance the sales and marketing approach, ensuring every customer's consistent and branded experience.

· Represent Bug Tussel and AT&T brands professionally in all interactions.

· Build and maintain strong business relationships with AT&T at the regional level, identifying new business opportunities and proactively addressing potential issues.

· Identify and leverage local events, PR, social media, and other collaboration opportunities to position the brand strategically in the market.

· Develop and implement effective sales and marketing strategies to meet and exceed retail sales targets.

· Coordinate and manage communications to the field regarding current and planned retail marketing initiatives, campaigns, and events.

· Effectively manage the field marketing budget, ensuring optimal resource utilization.

· Work closely with wireless leaders to establish a strong local presence, deliver exceptional service, and achieve success within the community.

· Perform other duties as assigned.

Education and Experience:

· 2-5 years of successful sales and/or marketing experience in the telecom industry, with a proven track record of achieving and exceeding sales quotas.

· Ability to handle multiple projects and work independently.

· Ability to coordinate with key managers and executives.

· Willingness and ability to travel to host local retail events, off-site training, and meetings.

· Ability to lift 10-15 pounds and perform tasks requiring bending, squatting, and stretching for inventory and stocking purposes.

· Ability to stand for extended periods to provide exceptional customer service (with or without reasonable accommodation).

Job Skills

· Experience in sales, marketing, or a related role within the retail carrier or wireless industry.

· Proven ability to implement sales and marketing techniques that resonate with diverse consumer groups in the retail industry.

· Exceptional communication and interpersonal skills, with the ability to connect with customers and influence sales decisions.

· Motivated self-starter with a competitive spirit and a drive for success.

· Commitment to providing extraordinary customer service by being compassionate and understanding customer needs.

· High energy and a sense of urgency to meet internal and external customer expectations.

· Technical proficiency with Microsoft Office products and other relevant software applications.

· Experience utilizing CRM Systems (MS Dynamics, Salesforce, or similar) to maximize effectiveness.

· Strong preparation skills and ability to generate solid strategies around opportunities.

· Maintains a professional appearance and conduct.

· Excellent verbal and written communication skills.

Work Environment

· Work is performed in a typical office environment with minimal physical risks involved, as well as in the field while conducting surveys and installations, with moderate to high physical risks.

· The noise level in each work environment is low to moderate.

· Overtime may be required to meet project deadlines.

· Sitting for extended periods and operating a computer keyboard, mouse, and other devices and objects.

· Physically able to participate in training sessions, presentations, meetings, field support, and other activities.

· Ability to travel for events, client meetings, stakeholder engagements, and off-site personnel/management interactions, as well as participation in company and industry events.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Compensation package:

• Commission pay

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Remote