Marketing Coordinator

Job Description

The Marketing Coordinator will assist the Senior Marketing Manager in managing, planning, and executing all 360 marketing e-commerce initiatives to help fuel growth for the BYROE brand. The ideal candidate would be a passionate self-starter who is comfortable maintaining various marketing campaigns and has a creative skill set that enables them to brainstorm new brand initiatives.

What You Do

• Assist the Marketing Manager in the development and execution of all marketing materials and 360 campaigns, including but not limited to copywriting, content strategy, and influencer and brand marketing for all new product launches and existing core SKUs.
• Source, maintain, and pitch innovative influencer and brand partnerships.
• Ship and pack weekly influencer promotional packages, including managing the inventory on a weekly basis.
• Help lead the creation of marketing copy, social media copy, and education materials.
• Liaison with Design Team to maintain daily updates to the website using the Shopify Platform.
• Manage assets between Marketing and other internal parties (i.e., design, marketing agency, developers, and amazon agency).
• Create, pitch, and update marketing and launch calendars.
• Assist in relevant competitive research

What You'll Gain

• Experience growing a luxury skincare brand, and shaping its marketing e-commerce strategy and direction.
• A holistic and cross-functional understanding of the luxury skincare industry
• Unique marketing career opportunity within a female-led, innovation-driven environment.

YOU'LL LOVE THIS JOB IF:

• You are CREATIVE: You are an innovative, forward-thinking person who is comfortable maintaining various marketing initiatives.
• You are highly STRATEGIC: You are attuned to the customer and can help shape unique marketing concepts.
• You are extremely ORGANIZED: You're not overwhelmed by the thought of tackling multiple tasks simultaneously.
• You are DETAIL ORIENTED: You appreciate the importance of having detailed and precise information.
• You are a strong COMMUNICATOR: You are a people person, a natural leader, and collaborate well with others.
• You are AGILE: You adapt well to changing needs and priorities and can pivot easily to achieve goals and deadlines.
• You are PASSIONATE about beauty: You are eager to learn and absorb everything related to beauty, brand, and marketing strategy.

Qualifications

• 1-3 years experience in a marketing role at a Beauty/fashion/luxury brand with hands-on experience managing marketing plans and strategy.
• Demonstrated experience in sourcing and maintaining influencer relationships.
• Shopify experience preferred.

Excellent written and verbal communication skills.

• Strong interpersonal, problem-solving, and presentation skills.
• Ability to take direction from Marketing leadership and provide multiple solutions.
• Ability to prioritize with tight deadlines and follow through.
• Knowledge of all social media platforms, including Instagram, TikTok, Facebook, YouTube, and other emerging platforms.

SDL2017