Social Media Specialist

ByteDance
Los Angeles, CA Full Time
POSTED ON 3/12/2024 CLOSED ON 4/9/2024

What are the responsibilities and job description for the Social Media Specialist position at ByteDance?

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join Us
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.
To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.
Join us.

Gauthmath is a product loved by users around the world. It's a math tool that solves learning problems for users in real time through AI and expert platforms. You can work together with colleagues from different countries and regions around the world, providing services to millions of users worldwide.

Responsibilities
1. Social Media Management: Manage and grow our product's official accounts targeted to US and other markets, specifically focusing on engaging with students in high school and college. Enhance our app's visibility and user engagement through creative and educational out-of-app content. Experience with managing social media platforms globally is highly desirable.
2. Trend Analysis and Content Creation: Stay informed about educational trends and popular content in North America and Europe. Use this knowledge to manage our Social Media accounts, ensuring our content resonates with the educational needs and interests of our student audience while maintaining our product's unique tone and style.
3. Operational Support: Curate in-app user events and activities to increase meaningful user retention. Experiences include holiday events, community events, user education, etc. Flexibility to support other operational tasks from the team.
Qualifications
1. Educational Background and Language Skills: A Bachelor's degree or higher. Fluent in English and Mandarin. Candidates with experience studying or living in the U.S. are preferred.
2. Content Expertise and Insight: Strong ability to judge and plan relevant social content. An understanding of popular content trends among Gen Zs in the U.S. and insights into the preferences of high school and college students are crucial. Prior experience in US social media account operation is preferred.
3. Technical and Creative Skills: Excellent aesthetic sense and video content creation skills. Proficiency in video editing tools is essential.
4. Professional Attributes: A high sense of responsibility and self-motivation with a willingness to innovate. The candidate should be eager to explore and implement innovative strategies for growth in the educational sector.

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

ByteDance Inc. is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at tac.accommodations@bytedance.com.
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