How much does a Social Media Communications Specialist I make in the United States? The average Social Media Communications Specialist I salary in the United States is $56,939 as of January 26, 2024, but the range typically falls between $50,835 and $64,503. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Social Media Communications Specialist I Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Social Media Communications Specialist I Salary $45,278 US January 26, 2024
25th Percentile Social Media Communications Specialist I Salary $50,835 US January 26, 2024
50th Percentile Social Media Communications Specialist I Salary $56,939 US January 26, 2024
75th Percentile Social Media Communications Specialist I Salary $64,503 US January 26, 2024
90th Percentile Social Media Communications Specialist I Salary $71,389 US January 26, 2024
25% $50,835 10% $45,278 90% $71,389 75% $64,503 $56,939 50%(Median) Didn’t find job title? Click
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Check out Social Media Specialist jobs in Ashburn, Virginia

Public Outreach / Communications Specialist

Organizational Development Resource Group - Arlington, VA

Social Media Specialist

The Bowen Group - Chantilly, VA

What skills does a Social Media Communications Specialist I need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.

2.

Futures: Futures are derivative financial contracts obligating the buyer to purchase an asset or the seller to sell an asset at a predetermined future date and set price.

3.

B2B: B2B (business-to-business), a type of electronic commerce (e-commerce), is the exchange of products, services or information between businesses, rather than between businesses and consumers (B2C).

Initiative 1.43%
Futures 0.78%
B2B 0.62%
Others 97.17%

Job Description for Social Media Communications Specialist I

Social Media Communications Specialist I is responsible for creating and administering content on all social media platforms to grow an audience and build brand awareness. Designs and drives high-quality social media content and campaigns that consistently align with established strategies and branding. Being a Social Media Communications Specialist I conducts market research to identify social media best practices, trends, and insights. Builds and executes a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification. Additionally, Social Media Communications Specialist I tracks and analyzes metrics to gain insight on traffic, demographics, and effectiveness. Requires a bachelor's degree. Typically reports to a manager. The Social Media Communications Specialist I work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Social Media Communications Specialist I typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Social Media Communications Specialist I

Career Path for Social Media Communications Specialist I

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Social Media Communications Specialist I, the first career path typically starts with a Social Media Analyst II position, and then Social Media Analyst IV.

The second career path typically starts with a Social Media Strategist II position, and then progresses to Social Media Strategy Supervisor.

Additionally, the third career path typically starts with a Social Media Communications Specialist II position, and then progresses to Social Media Communications Specialist IV.

Those that have already made the climb...
Angela Hsu, Chief Marketing Officer
Beyond, Inc. operates as an online retailer of furniture and home furnishings products in the United States and Canada. The company offers furniture, bedding and bath, patio and outdoor, area rugs, tabletop and cookware, decor, storage and organization, small appliances, home improvement, and other products under the B... More
Fiscal Year Ended in 2022
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Social Media Communications Specialist I salary varies from city to city. Compared with national average salary of Social Media Communications Specialist I, the highest Social Media Communications Specialist I salary is in San Francisco, CA, where the Social Media Communications Specialist I salary is 25.0% above. The lowest Social Media Communications Specialist I salary is in Miami, FL, where the Social Media Communications Specialist I salary is 2.9% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-2.9%
City, State Chicago, IL Compared to national average
+ 5.5%
City, State Boston, MA Compared to national average
+ 12.7%
City, State New York, NY Compared to national average
+ 17.5%
City, State Dallas, TX Compared to national average
-0.7%

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Average Base Salary

Core compensation

 
 
 
50835
64503
56939

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
52108
67274
58570
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Social Media Communications Specialist I in the United States. The base salary for Social Media Communications Specialist I ranges from $50,835 to $64,503 with the average base salary of $56,939. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $52,108 to $67,274 with the average total cash compensation of $58,570.
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50835
64503

 

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Skills associated with Social Media Communications Specialist I: Social Media/Networks, Web Marketing, Customer Relationship Management (CRM) software, Social Media Marketing Software ...More

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