The salary of a Social Media Communications Specialist I in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of March 01, 2025, the average annual salary for a Social Media Communications Specialist I in the United States is $59,354. Salary.com reports that pay typically ranges from $53,242 to $66,408, with most professionals earning between $47,677 and $72,830.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $66,408 | $5,534 | $1,277 | $32 |
| Average | $59,354 | $4,946 | $1,141 | $29 |
| 25th Percentile | $53,242 | $4,437 | $1,024 | $26 |
An entry-level Social Media Communications Specialist I with less than 1 year of experience earns about $57,064. With 1-2 years of experience, the average salary increases to $58,180. For 2-4 years of experience, the pay typically rises to $60,718. Senior-level professionals with 5-8 years of experience earn around $61,064, and those with over 8 years of experience can expect an average of $61,641.
| Levels | Salary |
|---|---|
| Entry Level Social Media Communications Specialist I | $57,064 |
| Intermediate Level Social Media Communications Specialist I | $58,180 |
| Senior Level Social Media Communications Specialist I | $60,718 |
| Specialist Level Social Media Communications Specialist I | $61,064 |
| Expert Level Social Media Communications Specialist I | $61,641 |
| Entry Level | 4% |
| Mid Level | 2% |
| Senior Level | 2% |
| Top Level | 3% |
| Experienced | 4% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of March 01, 2025, our research reveals a significant shift in Social Media Communications Specialist I compensation over the past six years. For example, the median salary increased from $59,487 in 2023 to approximately $59,843 in 2024. (For a detailed analysis of Social Media Communications Specialist I salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Social Media Communications Specialist I information for you to search for. Click on search button below to see Social Media Communications Specialist I job openings or enter a new job title here.
Here are companies hiring for Social Media Communications Specialist I and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $59,354 | 67.1% | ||
| Bonus | $1,532 | 1.7% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $4,658 | 5.3% | ||
| 401K/403B | $2,557 | 2.9% | ||
| Disability | $1,218 | 1.4% | ||
| Healthcare | $8,352 | 9.4% | ||
| Pension | $3,288 | 3.7% | ||
| Time Off | $7,494 | 8.5% | ||
| Total Compensation | $88,453 | 100% | ||
The average annual salary of Social Media Communications Specialist I is $59,354. In case you are finding an easy salary calculator, the average hourly pay of Social Media Communications Specialist I is $29; the average weekly pay of Social Media Communications Specialist I is $1,141; the average monthly pay of Social Media Communications Specialist I is $4,946.
A Social Media Communications Specialist I's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Social Media Communications Specialist I earns the most in San Jose, CA, where the annual salary of a Social Media Communications Specialist I is $74,490.
The highest pay for Social Media Communications Specialist I is $72,830.
The lowest pay for Social Media Communications Specialist I is $47,677.
Social Media Communications Specialist I is responsible for creating and administering content on all social media platforms to grow an audience and build brand awareness. Designs and drives high-quality social media content and campaigns that consistently align with established strategies and branding. Being a Social Media Communications Specialist I conducts market research to identify social media best practices, trends, and insights. Builds and executes a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification. Additionally, Social Media Communications Specialist I tracks and analyzes metrics to gain insight on traffic, demographics, and effectiveness. Requires a bachelor's degree. Typically reports to a manager. The Social Media Communications Specialist I work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Social Media Communications Specialist I typically requires 0-2 years of related experience.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Futures: Futures are derivative financial contracts obligating the buyer to purchase an asset or the seller to sell an asset at a predetermined future date and set price.
B2B: B2B (business-to-business), a type of electronic commerce (e-commerce), is the exchange of products, services or information between businesses, rather than between businesses and consumers (B2C).
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
