Marketing Manager

Description

Experience a dynamic career driven by collaboration, flexibility, and service.

We're searching for a strategic Marketing Manager who can help us continue broadening our reach to potential customers and assist in building lasting relationships with vendors and our pipeline of new sales contacts. If you're a dynamic team player with a desire to influence CalTech's brand strategy, and challenge yourself and your creativity, we want to meet you.

Limitless career advancement potential? You can have that here .

It's an exciting time to join CalTech. We're scaling quickly, and as we do, our careers offer many opportunities to empower your personal and professional advancement. From taking on new responsibilities and building lasting relationships to helping make decisions that impact our entire business, the sky is the limit to what you can accomplish. As a Marketing Manager, you will have the opportunity to spearhead projects, influence the future of CalTech's brand, and work closely with our Sales Team to propel CalTech's reach to potential customers.

What does a Marketing Manager do?

As our Marketing Manager, you should understand where to reach CalTech's current and potential customers, what messages to convey to them, and how to keep those messages aligned at every point of contact. You will also measure the success of campaigns by analyzing web, social, and other relevant metrics. You'll develop (in total or with support) and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building . You'll also assist and/or lead in overseeing the daily operation of CalTech's many marketing activities, whether personally or managing the work of vendors or others within the department.

Your Responsibilities as a Marketing Manager:

• Build marketing programs to support specific marketing objectives across different channels and segments and in support of our overall business and sales goals
• Collaborate with cross-functional teams to design marketing and sales collateral and implement product marketing strategies
• Develop and execute quarterly marketing campaigns for current and new products based on analysis of the competitive landscape
• Communicate closely with executive-level staff to make acquisition channel recommendations based on marketing analysis; report monthly sales, marketing initiatives, ROIs, referrals, and budgets to C-suite staff and senior leadership
• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
• Edit sales scripts and emails, design training processes, strategically develop prospect list based on our target customer profile and personas, and lead generation
• Serve as the primary point of media contact for internal, client, and public-facing communications
• Oversee social media content, strategies, and content delivery
• Segment and track activity working with data collection platforms ( e.g. Hubspot ) and apply analysis to reach conclusions on activities, levels of success, and means for improvement
• Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, lifetime customer value and retention
• When necessary, propose and manage marketing research projects to generate B2B target insights in support of improved marketing strategy and communications
• Partner with internal stakeholders, and external agencies and vendors to improve marketing outcomes
• Manage and mentor CalTech's Sales Development Representative and Marketing Coordinator
• Develop and implement CalTech's Customer and Partner Referral Programs
  

What skills you'll need:

• Excellent attention to detail and can edit/proofread in the professional arena
• Strong creative proofing skills
• Strong persuasive communication skills (written and spoken)
• Experience with marketing, vendor management, and leadership/management is preferred
• 2 - 3 years of marketing campaign experience
• Experience building detailed, measured marketing programs and reporting on the results
• Exposure to digital, social and direct response marketing
• Strong problem-solving ability, including metrics-driven thinking
• Basic familiarity (exposure to, but not an expert) with the following software tools: Adobe InDesign, Illustrator and Photoshop
• Competency in Hubspot (preferred)
• Bachelor's in marketing or business or similar field preferred

Working Conditions
This position involves in-office work and travel for customer meetings, relationship development, training, events, and team meetings. Some after-business hours will be required, as well as the use of a personal vehicle for job-related travel with mileage reimbursement.

We're an IT solutions provider focused on putting people first.

Since our founding in 1988, we have been building lasting relationships and delivering value through exceptional technology services. Our dedication to doing so starts with only hiring teammates who also value integrity, are dynamic communicators seeking excellence, and are fully committed to their personal success as well as the success of the team.

Whether we're helping clients secure their data, strengthen their technical infrastructure, or prepare cutting-edge cyber defense systems, we're passionate about giving people peace of mind and empowering our employee's personal and professional growth in the process. In fact, we've even been named one of the Best Companies to Work for in Texas eight years in a row by the Texas Association of Business, the Society for Human Resource Management, and Texas Monthly!

We offer comprehensive benefits.

• Medical, dental, and vision insurance
• 401K retirement plan
• Employee stock purchase program
• Paid time off
• Paid volunteer time
• Paid holidays
• Short-term disability insurance
• Long-term disability insurance
• Life insurance
• Trustmark supplemental insurance
• Gym membership reimbursement
• Corporate Care Counseling Services
  

Join our family-centered business.

CalTech's equal employment opportunity policy provides for a fair and equal employment opportunity for all job applicants and employees regardless of race, color, religious creed, national origin, gender, pregnancy, sexual orientation, gender identity, age over 40, familial status, disability, genetic information, or any other class protected by applicable federal, state and local law.

CalTech reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job. If you would like to request an accommodation during the hiring process or employment, contact the Human Resources department at [email protected] or 877-223-6401.