Director of Marketing

Providing our valued customers with high-quality services is our top priority at CAM EDU. To expand our offerings and identify what consumers want, we are looking for a highly skilled marketing director. Marketing experience and a thorough understanding of branding are essential qualities for the ideal candidate. Managing a team of writers, designers, and account managers and interacting with clients regularly is essential. It requires a deep understanding of what makes people tick, as well as a drive to deliver meaningful solutions.

Objectives of this role

• Develop marketing and branding strategies for existing and new products in collaboration with the business team.
• Provide leadership and direction to the marketing department by identifying revenue opportunities among established clients and acquiring new ones.
• Plan and manage marketing budgets, profit-and-loss projections, and expenditures on a short- and long-term basis.
• Recognize key performance metrics and tracking tools for market research, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for the marketing team.

Responsibilities

· Design and implement comprehensive marketing strategies to create awareness of the company’s business activities.

· Supervise the department and provide guidance and feedback to other marketing professionals.

· Produce ideas for promotional events or activities and organize them efficiently.

· Plan and execute campaigns for corporate promotion, launching of new product lines, etc.

· Monitor progress and submit performance reports.

· Lead marketing strategy development by collaborating closely with clients, managers, creatives, content providers, and distribution partners to develop effective plans aimed at expanding the audience for our services and offerings.

· Lead marketing campaign execution, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.

Required skills and qualifications

· Track record of accomplishment in senior marketing roles and campaign creation

· Excellent leadership, communication, and decision-making abilities

· Experience with digital and print marketing, content marketing, and social media skills is required.

· Proven budget planning and management skills

Preferred skills and qualifications

· Bachelor’s degree (or equivalent) in marketing, advertising, or communications

· Proficiency with HTML, content management systems, and design software

· Established a roster of media and PR contacts

· Desire to grow professionally through ongoing education

Additional Skills

· Excellent verbal and written communication skills.

· Thorough understanding of market developments.

· Thorough understanding of marketing strategies and practices.

· Excellent interpersonal and customer service skills.

· Excellent organizational skills and attention to detail.

· Strong analytical and problem-solving skills.

Job Types: Full-time, Part-time

Pay: $3,800.00 - $4,000.00 per month

Benefits:

• Paid time off
• Professional development assistance

Schedule:

• 4 hour shift
• 8 hour shift
• After school
• Holidays
• Monday to Friday
• Weekend availability

Ability to commute/relocate:

• Millbrae, CA 94030: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Preferred)

Work Location: One location

Salary : $3,800 - $4,000