What are the responsibilities and job description for the Specialist, Platforms & Tech position at Canvas Worldwide, LLC.?
Overview:
The Specialist, Ad Operations will be responsible for ensuring the successful, on-time and high-quality implementation of Heineken’s digital marketing campaigns in conjunction with CANVAS media team members. A successful candidate will possess strong problem-solving, time management, and inter-personal skills as well as being able to function independently and contribute to efforts that ensure campaign operations run optimally.
Responsibilities:
Subject Matter Expertise
Activation
Team Support
Salary and Benefits
Canvas Worldwide. Named “Most Innovative Agency” by Campaign US, is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo.
The Specialist, Ad Operations will be responsible for ensuring the successful, on-time and high-quality implementation of Heineken’s digital marketing campaigns in conjunction with CANVAS media team members. A successful candidate will possess strong problem-solving, time management, and inter-personal skills as well as being able to function independently and contribute to efforts that ensure campaign operations run optimally.
Digital Tracking Technologies
A Specialist should have working knowledge and maintain expertise in digital marketing technologies essential to digital deployment, tracking and optimization, including:
- Ad servers (DCM, Innovid, Flashtalking)
- Rich Media Vendors (Google Studio)
- Online Video (Innovid)
- Viewability and Ad Verification (Moat, DoubleVerify, IAS)
- Audience Verification (Nielsen, Comscore)
- Brand Health Measurement (Dynata)
- Digital Media Workflow
- Programmatic Landscape and Workflow
Subject Matter Expertise
- Learn and master processes and systems related to the trafficking and workflow management of digital advertising campaigns
- Contribute to and present position statements, case studies and best practices around the deployment, integration and adaptation of new and existing digital marketing technologies
- Learn and master the setup and onboarding of digital third-party measurement platforms including Nielsen, Moat, etc.
Activation
- Work with creative agency to maintain creative taxonomy and creative library
- Streamline trafficking activation processes
- Work with additional measurement partners to ensure tracking is in place
- Liaise with clients directly to ensure their website it tagged for measurement success
- Learn internal measurement platforms and serve as the point person across teams
Team Support
- Primary day-to-day contact for technology and service partners, responsible for ensuring premium servicing of CANVAS and maintaining an updated knowledge of services and products
- Coordinate and provide training to internal media team on digital tools as needed
- Provide campaign activation support, including requesting links on test pages for pre-launch QA
- Serve as a point of escalation for troubleshooting implementation
- Track and manage viewability reports to ensure campaigns are meeting viewability thresholds and maintain an ongoing relationship with viewability partner DoubleVerify
- Oversee Ad Ops Dynata relationship to ensure tags are implemented and tracking properly
- Proficiency in ad tech including:
- Google Ad Products (specifically CM360)
- Video (VAST, VPAID, CTV)
- Display and Video Dynamic Creative
- Viewability and Ad Verification Platforms
- Project Management (Excel, Google Sheets, Smartsheets, Sharepoint, Zendesk)
- Exposure to basic coding (Javascript, HTML and CSS)
- Attention to detail and the ability to manage time effectively is crucial
- Experience trafficking high volume, quick-turn campaigns for large brands
- Demonstrated skills using Excel, Word, and PowerPoint and/or similar presentation tools
- Extremely detail-oriented and precise
- Strong organizational and analytical skills
- Ability to teach others with a variety of learning styles
- Can translate highly technical concepts into layman’s terms
- Public speaking and management skills
- Proactive, organized, dedicated and a team player
- Entrepreneurial and self-motivated
- Excellent interpersonal, written and oral communication skills
Salary and Benefits
Competitive salary. Generous benefits including health coverage, unlimited PTO and matching 401(k)
Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring
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