Digital Marketing Specialist

Optimization Specialist Job Posting:

We are looking for an outstanding digital marketer/optimization specialist to help bring new ideas and personalized experiences and communications to life. This position is a unique opportunity to ideate and design testing strategies that shape the future of our customer experiences. As a member of our Digital Experience and Communications team, you will be working in a fast-paced environment with passionate leadership and the ability to make a huge impact enterprise-wide.

The ideal candidate must be creative and collaborative. You will help identify new ways for our customers to engage with our digital properties. You will use analysis, creativity, and experiments to drive traffic, improve conversion rates, and increase customer satisfaction with our digital properties. This role will focus on test planning and execution that will lead to actionable insights and optimizations.

Your goal will be to help grow self-service digital adoption and you will utilize your skills in multivariate and A/B testing strategies to test new concepts and winning combinations. You will design and execute experiments, measure the results, and generate insights from data across all marketing channels so that we can do more of what works and less of what doesn't.

The ideal candidate is a strong problem solver, blending creative and analytical skills to solve challenging and complex problems. You are a great communicator and will interface cross-functionally with different teams including Digital User Experience, Brand and Product Marketing, Analytics and Technology teams.

Essential Functions:

• Assist in the development and testing of digital experiences
• Objectively deliver testing insights and use data-driven decision making
• Collaborate with interaction and visual designers and develop prototypes, wireframes, visual designs to support tests
• Effectively partner cross functionally to problem-solve and deliver solutions to testing questions
• Ensures accuracy of data capture across multiple Testing tools
• Help drive expansion of existing optimization program with new and innovative processes
• Lead campaign updates and develop presentations and supporting materials to deliver the results

Education/Experience:

• Bachelor's degree and one to three years of relevant work experience are required.
• A thorough understanding transactional design for applications and content pages utilizing a mobile first approach.
• Experience working with A/B and Multivariate Testing platforms
• Experience with optimizing high trafficked web pages for performance
• Understands responsive design approaches
• Knowledge of Web Analytics report suites such as Adobe Analytics
• Experience working with a Testing tool such as Adobe Test & Target
• Dedication to customer service and the flexibility to meet the demands of assigned projects; enthusiasm and passion for getting the job done.
• Sound business and financial acumen, balanced by a talent for creative thinking and problem solving.
• Ability to follow critical business processes to ensure quality and timely execution of initiatives.
• Ability to multitask and maintain higher performance under extreme pressure in a dynamic, fast paced environment.
• Ability to perform writing for status updates and presentations.
• Strong writing, verbal and overall communication skills, plus a comfort level in presenting to team members, senior managers clients and vendors.
• Proven leadership experience and effectively manage difficult situations.

Job Types: Full-time, Contract

Pay: $25.00 - $31.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Location:

• Houston, TX (Required)

Work Location: Remote