What are the responsibilities and job description for the Marketing Director position at Capture Collective?
Capture Collective was born out of the world-renowned Department of Radiation Oncology at The Ohio State University focused on bringing our innovative biodosimetry and diagnostic solutions to the market. Capture is developing technology for a minimally invasive high throughput biodosimetry assay for use in
triaging radiation exposure in the event of nuclear leakage or hostile events. This groundbreaking innovation allows for the early detection of radiation toxicity via a rapid, affordable, highly sensitive, simple blood test.
Workplace Environment
Capture Collective is built as a Collaborative Working Environment (CWE) where professionals can work together regardless of their geographic location - people can effectively and efficiently work remotely instead of being co-located. Our CWE is often virtual and takes advantage of various technologies, such as email, instant messaging, video conferencing, application sharing, and collaborative workspaces.
This is a primarily remote/work from home position. There will be some travel expected to Columbus, OH (Capture’s home city) and other locations as commercialization opportunities dictate, as well as the opportunity to attend relevant technical conferences.
Marketing Director
Reporting to the Chief Revenue Officer (CRO), (with dotted line reporting for specific projects to the CEO, EVP of Product Biodosimetry, and the President of Capture Diagnostics), the Marketing Director will focus on the Capture Collective and the Capture Diagnostics brands by creating/implementing digital, social, print, and sales strategies while proactively identifying growth opportunities and communicating
them to executive management. This will be a high-profile position with direct access to the Capture Senior Leadership Team (SLT).
Main Responsibilities
This is a primarily remote/work from home position. There will be some travel expected to Columbus, OH (Capture’s home city) and other locations as commercialization opportunities dictate, as well as the opportunity to attend relevant professional conferences.
This role will be responsible for all company marketing platforms, media, and communication channels and will initially contribute with hands on development of content, evolving into leading and conceptualizing, planning, and development of all of Capture’s digital content, advertising, public relations, email marketing, executive professional profiles, and social media. Identification and selection of appropriate outsourcing of specialty marketing related functions, and/or, creation of the
business case to justify additional hands-on marketing resource direct hires will also be led by this role.
The successful candidate will work collaboratively with key functional stakeholders across the organization including the SLT. The ability to manage up and down, effectively pitch new strategies,
and a high level of execution disciplines are all key skills this role requires. It will be required to understand Capture’s products, services, and business needs and be able to translate into meaningful effective promotional materials. This role will encompass the “ownership” of all marketing related rd party providers (SEO, PR, lead generation, outsourced content, website, etc.) and be integral in making these “buy vs. build” decisions and strategy.
We are looking for an experienced, confident, and assertive leader who thinks like a brand strategist, functions as a content creator, operates as a project manager, and can move fast without needing constant direction or supervision. This person can juggle many projects, deliverables, resources, and timelines in a fast-paced environment, and should expect to get their hands dirty (metaphorically
speaking) in anything that touches brand strategy or content development.
Key Requirements
- 7 years of relevant work experience
- 5 years in content/strategy / social media marketing
- Successful track record working in biomedical sales/marketing is preferred
- Ability to clearly pitch ideas and present metrics to the executive team
- Conceptual and strategic thinker with project management skills, who can manage end-to-end content marketing projects and campaigns – from concept to planning to execution to performance reporting
- A prolific writer who can create content (short and long-form) for a variety of communication channels, expert editing skills, with a keen eye for great stories and digital visuals
- A strong storyteller with a track record of creating compelling content that engages and converts.
- B.A. degree in Marketing, Communications, Journalism, or related field
Job Type: Full-time
Pay: $110,000.00 - $120,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Education:
- Bachelor's (Required)
Work Location: Multiple Locations
Salary : $110,000 - $120,000