What are the responsibilities and job description for the Marketing Assistant position at Carolina Alumni?
Carolina Alumni is seeking a creative and motivated Marketing Assistant to join our dynamic team. This role will focus on enhancing our social media presence, executing email campaigns and generating innovative marketing ideas that keep us at the forefront of alumni engagement.
Key responsibilities:
- Assist in growing Carolina Alumni’s social media channels, including Facebook, Instagram, LinkedIn, TikTok, X and more
- Create engaging content that resonates with our audience and promotes alumni initiatives
- Build and send targeted email campaigns using Salesforce Marketing Cloud
- Collaborate with the marketing team to develop email content that drives engagement and action
- Order promotional items and signage for alumni initiatives
- Coordinate the distribution of promotional materials to enhance brand visibility
- Contribute to maintaining and strengthening the Carolina Alumni brand
- Brainstorm and propose innovative marketing strategies to elevate Carolina Alumni’s presence and engagement
- Support the fulfillment of business development assets to drive growth
- Stay informed about industry trends and best practices to ensure we incorporate the most effective strategies
Qualifications:
- Strong proficiency with social media platforms and their best practices
- Experience with email marketing, preferably with Salesforce Marketing Cloud
- Excellent written and verbal communication skills
- Creative mindset with a passion for marketing and alumni engagement
- Ability to work collaboratively in a team-oriented environment
- Organizational skills and keen attention to detail
At Carolina Alumni, you’ll be part of a passionate team dedicated to connecting and engaging our alumni community. We value creativity, collaboration and innovation, and we’re excited to see how you can contribute to our mission. This position is located in Chapel Hill and offers a hybrid work schedule.
- To apply, please submit your resume, a cover letter outlining your relevant experience and why you’re excited about this opportunity, and references to andrea_saye@unc.edu and include “Marketing Assistant” in the subject line. Please include three sample social media posts you could see on @CarolinaAlumni social including photo or video and caption.