What are the responsibilities and job description for the Email Marketing Manager position at Carrum Health?
At Carrum, we live and breathe the mission of transforming the healthcare system to create an unmatched experience for patients. If you are passionate about changing healthcare and want to finally get rid of surprise bills, poor quality, and high prices, while thriving in an entrepreneurial, cutting-edge environment, we would love to connect with you.
In 2014 Carrum reinvented the Center of Excellence (CoE) category in digital health. We are the only company in this space with a digital platform and mobile app powering this novel marketplace. Today, most of the US population lives within a 3 hour driving distance of a Carrum CoE and our providers rank in the top 10% nationally. Our team's execution has been recognized by the venture community and we've raised more than $50M in aggregate from investors like Tiger Global Management and Wildcat Ventures. Our impact has been externally proven in a 2021 RAND Corporation study and featured as a Harvard Business School (HBS) case study.
At Carrum Health, we're rebuilding healthcare from the ground up and looking for an Email Marketing Manager to play a critical role in our success. Our marketing team has experienced tremendous growth in the last few years, and we're looking to hire an email marketing expert to continue to take our campaigns to the next level.
You're excited about this opportunity because you will:
- As Email Marketing Manager, you will have an integral role in creating and executing an email strategy that inspires and engages potential Carrum Health patients
- With a deep understanding of email marketing, segmentation, personalization, analytics, and marketing technology, you will take the lead in constructing lifecycle programs that drive increased engagement and conversions
- Partner closely with cross-functional partners across Client Success, Product, Design, Data Science, and others to produce, schedule, and deploy eye-catching, best-in-class email campaigns
- Lead email testing strategy and execution for our different client target audiences and make recommendations to optimize
- Monitor and report on campaigns to ensure they are working well, share insights and learnings and how they compare against benchmarks and book of business averages, and build alternative strategies as appropriate
We're excited about you because…
You want to gain experience in a fast-paced digital health startup, and you're yearning for an opportunity to take your email marketing experience and apply it to a fresh new opportunity that is poised for enormous growth, as we continue to further build our marketing automation programs, and implement new marketing strategies to support our growth. We also hope to see from you:
- Strong analytical, conceptual, and problem-solving abilities; data-driven thinking, experience building robust and structured testing roadmaps
- Hands-on experience with HTML and enterprise-level marketing automation platforms and tools, such as Braze and Litmus
- Strong project management skills with an ability to create, execute, and adjust plans as needed
- Solid communication and collaboration skills and experience working with client success managers, designers and copywriters
- Experience analyzing channel performance, conducting A/B testing, and building reports for a range of stakeholders
Why you'll love working with us...
- We're a funny, hard-working, humble, and compassionate group motivated to make waves in healthcare.
- We're solving one of today's most complex problems and need sharp, creative minds like yours to help us achieve success.
- You can bring your authentic self to work every day and are encouraged to help others do the same.
- We believe in using data to inform decisions, technology to make our jobs easier, and creative thinking to pave the future.
- We empower team members to be autonomous and provide a collaborative environment where you get support and healthy feedback.
- We carve out time to let go of work to celebrate our successes and have fun.
- You'll feel proud that the work you do each day directly impacts thousands of people's lives in very big ways.
Other benefits:
- Stock option plan
- Flexible schedules and remote work
- Chicago and San Francisco offices available
- Self-managed vacation days, within reason
- Paid parental leave
- Health, vision, and dental insurance
- 401K retirement plan
About Carrum
We're a health tech company that brings value-based care to the masses. We help employers deliver a memorable patient experience, immediately lower healthcare costs, and drive better outcomes and achieve this through the power of technology and human-centered design. Since launching in 2014, we've partnered with Fortune 500 employers and top hospitals across the nation. We've been recognized by Harvard Business School and featured in TechCrunch, The Los Angeles Times, Washington Post, and Modern Healthcare. We believe we're only scratching the surface of our opportunity and we're looking for incredible people like you to help us realize our full impact.
Carrum Health is an equal opportunity employer and encourages all applicants from every background and life experience.