Marketing Specialist

Career Area:

Marketing / Sales / Product Support

Job Description:

As a Marketing Specialist / Product Communicator with Caterpillar's Global Construction & Infrastructure (GCI) Division, you will have responsibility to lead delivery of customer-facing product content to support new product introductions and updates for Attachments, driving exceptional customer experiences.

This position develops and executes content that:

1. Effectively communicates the product value proposition and differentiation in the market

2. Creates positive customer experiences across channels

3. Provides sales support for dealer and field teams

4. Supports go to market commercial strategies

5. Ensures new product introduction marketing readiness is achieved

Job Duties:

• Serving as Digital First (content) Work Stream Lead on Go To Market (GTM) team – partnering with other workstreams to develop a GTM strategy including target markets, product rollout and marketing strategy
• Developing key GTM product messaging, ensuring alignment and consistency of message across other GTM workstreams
• Working collaboratively with product specialists, regional marketing teams and engineers
• Developing global core content plans (deliverables, languages, due dates) according to our content strategy
• Developing, writing and delivering educational product content and materials to communicate technical product features and capabilities in a variety of content types (technical specifications documents, product webpages, brochures, videos, etc.), and ensuring it is optimized for organic search
• Working with enterprise process owners and company vendors to execute and publish content - includes project management and working in internal systems for production and publication processes, such as content and asset management databases, translations agencies, etc.
• Coordinating video and photography shoots and creation of product imagery
• Developing and managing budgets to support product launches and updates
• Ensuring all product marketing materials are updated and accurate

Basic Qualifications:

• Bachelor’s degree OR equivalent years of work experience
• 4 years of marketing experience and expertise, including product marketing (can include employment during college and internships)
• Effective project management skills
• Commitment to quality and strong attention to detail
• Strong organizational, planning and communication skills

Top Candidates Will Also Have:

• Experience writing customer-facing content on technical product features and capabilities for online and offline channels
• Aptitude to work with technical data such as product specifications and effectively translate into customer speak
• Ability to work with various software types and systems, such as content and asset management systems, project management systems, etc.
• Relevant product and application knowledge or aptitude to quickly gain product and application knowledge to effectively identify customer pain points and product features meeting those needs
• Ability to work independently – to implement, execute, and meet deadlines

Additional Details:

• This position is ideally located in Matheny,WV however, remote locations will be considered
• Relocation is available with this position to Matheny, WV only
• Travel up to 15%

Compensation and Benefits:

Base salary for this role ranges from $91,896 to $137,844. Actual salary will be based on experience. The total rewards package, beyond base salary includes:

• Annual incentive bonus plan (subject to annual eligibility and incentive plan guidelines)
• Medical, dental and vision coverage starting day 1
• Paid time off plan (vacation, holiday, volunteer, etc.)
• 401(k) savings plan including company match
• Health savings account (HSA)
• Flexible spending account (FSA)
• Short and long-term disability coverage
• Life Insurance
• Parental Leave
• Employee Assistance Programs
• Voluntary benefits and employee discounts
• Career development

Your Work Shapes the World

At Caterpillar, we believe each person is unique and valued, and are committed to ensuring that our workplace is diverse and representative of the many customers we serve around the globe. Different perspectives help us achieve our best work and come together to form a high-performing Caterpillar team that makes positive changes in the communities where we live and work.

Whether it be groundbreaking products, best in class solutions or creating a lifelong career, you can do work that matters at Caterpillar. With a 95-year legacy of quality and innovation and 150 locations in countries around the world, your impact spans the globe.

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers .

#LI #hiring #careers

Relocation is available for this position.

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

Not ready to apply? Submit your information to our Talent Network here .

Job Type: Full-time

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing (Preferred)

Work Location: Remote

Salary : $91,896 - $137,844