What are the responsibilities and job description for the Corporate Manager, B2B Marketing-Corporate position at Cedar Fair?
We make it rewarding to deliver FUN!
We’re Cedar Fair Entertainment Company, one of the largest regional amusement-resort operators in the world with 13 parks in North America.
Cedar Fair is seeking a Corporate Manager, B2B Marketing- Corproate at the Charlotte NC office. The Corporate Manager B2B Marketing-Corporate will report to the Corporate Director, B2B Marketing and will assist with the implementation of strategy related to corporate business channels. The Corporate Manager will utilize their knowledge of B2B marketing, sales pipeline growth and lead generation strategies to help the organization achieve goals.
How You'll Make A Difference:
- Assists with implementation of business-to-business marketing strategy to drive awareness, customer acquisition and pipeline growth for corporate business segments
- Facilitates the execution of multi-touch lead generation initiatives to drive pipeline growth for park level sales teams in support of revenue goals and strategic priorities.
- Manage B2B web content marketing, ensuring consistency of best practices across the enterprise and drive insight from performance metrics for continued development
- Procure assets and content for third-party re-seller accounts, in addition to other account management needs.
- Leads projects such as photo/video shoots and the development of videos, copy, print ads, etc. with in-house and external creative agencies.
- Manage production of corporate sales collateral and development of content toolkits.
- Assists with production needs for associate recognition programs, sales conferences, leadership summits, quarterly organizational newsletters, etCreates roadmaps and creative briefs for corporate business campaigns.
- Drives collaboration and strong communication with internal and external stakeholders.
SCOPE & IMPACT:
Will be responsible for supporting execution of strategy related to corporate business channels.
We're Looking For:
- Bachelor's degree required. Field of Study: Sales, Sales Management, Sales Marketing and/or B2B Marketing.
- 4-6 years’ work related experience required.
- Travel Required: 10%.
- Exceptional written and verbal communication skills; ability to manage multiple projects at various times; experience using Salesforce, certification preferred.
- Exposure to Salesforce Sales Cloud and/or Pardot preferred
We offer a generous benefits package to our employees including medical/dental/vision/life insurance, 401(k) with match, retirement savings plan, Paid Time Off, wellness programs, FREE Admissions to ALL of our Cedar Fair Parks, and much more!
Ready to make a difference? Apply today!
Salary : $0
