PT Digital Marketing Specialist

Overview

CENTERS is a management company that specializes in campus recreation. We partner with universities to manage their departments, facilities, finances, and deliver exceptional customer service. Since 1998, CENTERS remains the first and only mission centric organization committed to student development and departmental excellence on behalf of its clients. CENTERS is currently operating university campus recreation centers at ten site locations within the United States.

About CENTERS, LLC @ Cleveland State University

Cleveland State University opened the 120,000 square foot state-of-the-art Student Recreation Center in August 2006. Cleveland State University is selected as one of America’s Best Colleges by US News & World Report by providing a comprehensive metropolitan university committed to a high-quality education to students with diverse backgrounds, experiences, interests and needs. Enrolling 17,000 students and located in downtown Cleveland, Ohio, the University offers 8 colleges with degrees in 200 undergraduate and graduate programs. Cleveland State University boasts an NCAA Division I athletics program and offers 200 student clubs and organizations. With more than $500 million in new construction and building renovations there are 1,250 students living on-campus and 1,000 additional students living in the immediate area. Additionally, there are approximately 2,500 full and part-time faculty and staff employed by the University.

Position Description

Under the direction of the Assistant Director of Marketing and Advertising, the Digital Marketing Specialist will take a leading role in the development, creation and implementation of digital marketing campaigns and strategies for all program areas and the facility/business itself, as well as management of digital marketing platforms and assets. This may include, but is not limited to, integrated marketing with social media, email, digital displays, (internal) radio, mobile device and web platforms in a variety of ways. The Digital Marketing Specialist will also assist with customer/visitor engagement activities, analysis of digital performance metrics and analytics, and campaign planning. In addition, the Digital Marketing Specialist will also assist in marketing support and outreach activities as necessary, such as photography, video work, tabling, and special event support.

Marketing, by nature, is a collaborative, creative and constructive environment. Therefore, the ideal candidate will have enthusiasm and initiative to achieve, excellent communication and teamwork skills, a patient understanding and approach to his/her work, a knack for efficient and diverse multi-tasking, and a strong ability to work with constructive feedback and advise.

Responsibilities

Core Position Responsibilities:

• Coordination, development/creation, and implementation of multi-platform digital marketing assets and campaigns for programs, initiatives, events, and our business that promote trust, inclusivity, and engagement with our audiences.
• Coordination, development/creation, and execution of multi-platform social media marketing campaigns for program areas, events, and our business including, but not limited to, Facebook, Instagram, Twitter, and YouTube, to build our online presence via regular engagement activities and customer interactions.
• Coordination, development/creation, and execution of email marketing campaigns and e-blasts for membership communications, programs, events, and operational updates.
• Management of digital platforms and digital marketing assets via platform-specific content management systems (CMS) and internal project management systems.
• Analysis of digital performance metrics and analytics to refine marketing efforts, maximize performance, and improve desired outcome(s). (Some knowledge of this is preferred, but not required.)
• Assist in marketing support and outreach activities as necessary, such as photography, video work, tabling, and special event support.

Core Employee Responsibilities:

• Collaborate with Marketing team and other department staff effectively to promote a positive and collaborative workplace culture and increase efficiencies.
• Continual effort to build an understanding of the CSU Rec Center brand and uphold the standards and guidelines of our brand, as outlines in our style guide.
• Willingness/enthusiasm and ongoing effort to learn about new skills, knowledge, and perspectives related to marketing, advertising, design, and areas related to our business operations and offerings.
• Demonstrate, and continuously strive to improve, leadership and responsibility in your role(s).
• Demonstrate and utilize excellent professional communication skills and etiquette, including email and in-person correspondences.
• Proactively work to maintain employment eligibility requirements (see below) and seek opportunities for professional growth and development (risk management, staff development activities etc.).
• Evening/weekend work responsibilities as needed.
• Other duties as assigned pertaining to the functions of the Marketing department.

Qualifications

Minimum Requirements:

• Experience and skill with digital marketing strategies, advertising, and/or other related experience.
• Experience with various social media platforms preferred, including Facebook, Instagram, Twitter, YouTube, or others.
• Basic knowledge of and skills with good writing and editing, including proper grammar, punctuation, terminology, and tone of voice.
• CPR/AED and First Aid certification (provided)
• Open, effective and all-around exemplary communication skills
• Ability and willingness to learn new skills and tools including, but not limited to, computer software, design and marketing concepts (basic to advanced), and other marketing-related job skills.
• Ability and willingness to be an effective Marketing team member through effective collaboration, leadership, teamwork, and support. 
• 10-20 hours/week

Technical Competencies:

• Social networking sites (Facebook, Twitter, Instagram, YouTube and other sites)
• Microsoft Office suite
• Marketing principles and analysis
• Project management and organizational practices

Professional Competencies:

Adaptability, analytical & critical thinking, initiative & motivation, planning & project management, decision making & judgment, business acumen, customer service, teamwork, diversity awareness, interpersonal relationships, communication, integrity, leadership, long-term focus, organizational learning & change management.

Human Relations:

Internal contacts include staff at all levels. External contacts include external customers and vendors. Contact involves troubleshooting, informing, exchanging information, negotiating, making recommendations, and giving information or instructions.

Work Environment and Physical Demands

Work Environment:

• Office environment/pool environment/fitness facility environment
• Non-smoking environment
• Moderate to loud noise
• Evening or weekend work as required

Physical Demands:

• Sitting at desk or table for at least 70% of the work day
• Walking or working with facilities 30% of the work day
• Repetitive wrist, hand, or finger movement (while operating computer equipment)
• Occasional bending, stooping
• Eye-hand coordination (keyboard typing)
• Hearing and talking