Digital Marketing Manager

The Digital Marketing Manager will be at the forefront of our digital marketing efforts, ensuring campaigns resonate with diverse audiences and deliver on business objectives. This role involves a blend of strategic planning, hands-on campaign management, content oversight, and collaboration with external partners. The ideal candidate possesses a deep knowledge of digital channels, content production, and data analysis, coupled with a passion for optimizing campaign performance. Experience with webinars and a knack for presenting data in clear, engaging formats will be beneficial.

Primary Responsibilities:

• Design and implement comprehensive digital marketing strategies tailored for various target audiences.
• Utilize tools such as Google Analytics, Google Ads, and LinkedIn Campaign Manager to monitor, evaluate, and refine campaign performance.
• Ensure that all campaigns meet KPIs and maximize ROI.
• Oversee and optimize activities across various digital channels, including paid search, paid social, SEO, retargeting, and email marketing.
• Conduct regular A/B tests on creatives, bids, and channels for continuous campaign improvement.
• Act as the primary liaison between the organization and external marketing agencies, facilitating regular progress meetings.
• Oversee budget and expense tracking for agency-related activities.
• Review and approve major campaign and content initiatives before launch.
• Plan, design, and oversee a content calendar in alignment with digital marketing initiatives.
• Manage the production of content, including blog posts and whitepapers, ensuring consistent quality.
• Collaborate with external partners such as agencies, freelancers, and industry experts.
• Utilize AI-powered tools to optimize content production and automation.
• Present digital marketing data and insights to advisor partners in an engaging format.
• Lead regular discussions with advisors, ensuring their feedback is incorporated into future campaigns.
• Coordinate with advisors on all aspects of webinar production, from topic selection to scheduling.
• Manage webinar promotion, rehearsals, and post-webinar communications.
• Collaborate with internal teams to generate insightful performance reports for leadership.

Ideal Candidate Profile – “Our Casting Call!”

• Bachelor’s degree in marketing, communications, business, journalism, or other relevant fields.
• 3-5 years marketing experience, with specific experience in digital channels, multichannel marketing, lead generation or marketing management.
• Proven experience in digital marketing, campaign management, and content strategy.
• Strong communication skills, with experience in agency liaison and webinar management a plus.
• A solid understanding of marketing strategy.
• Brilliant interpersonal and communication skills.
• Creative and strategic thinker.
• Proven ability to motivate and create positive team environments.
• Strong problem-solving skills with impeccable eye for detail.

Company Overview:

Cerity Partners is a leading, national registered wealth management and institutional consulting firm serving high-net-worth individuals and their families, businesses and their employees, and nonprofit organizations from its offices across the country. Our in-house experts of attorneys, tax advisors, financial planners and investment professionals are passionate about and committed to providing objective financial advice and oversight.

Our mission is to positively impact the financial well-being of our clients by delivering objective financial advice.  Our culture allows us to deliver this mission.  We believe in a simple formula that drives our actions and pushes us every day to do better than the day before: People First Accountability = Winning Outcomes. We expect our team members to deliver on their responsibilities, understand how every component of our company works to generate success, and hold themselves and their colleagues accountable to the highest standards. As a result, we will enjoy talking to you if:

• You understand the need to provide a world-class customer experience
• You value the collaboration of insightful, experienced colleagues to deliver our services
• You demonstrate a strong affinity in financial services, exceptional communication, organization, and prioritization skills