Copywriter

About us:

Charles & Colvard (Nasdaq: CTHR) believes luxury can be beautiful and conscientious. As an e-commerce-driven business, the Company uses innovative technology and sustainable practices to lead a revolution in the jewelry industry. As the original pioneer of lab-created moissanite, a rare gemstone formed from silicon carbide, Charles & Colvard delivers a brilliant product at a revolutionary value that meets the needs of today’s discerning customer. Jewelry consumers seek Charles & Colvard products because of their exceptional quality as well as their environmental and social responsibility. Charles & Colvard was founded in 1995 and is based in the Research Triangle Park, North Carolina. For more information, please visit www.charlesandcolvard.com.

Position Summary:

Charlesandcolvard.com, a Morrisville, NC based e-commerce company is looking for a copywriter that will be responsible for expressing the brand voice of Charles & Colvard across all external communications – from our brand marketing, to search results pages, to email marketing – and internal communications, including newsletters and corporate communications.

You’ll be responsible for brainstorming, creating, and transforming conceptual ideas into words for product descriptions, articles, scripts, publications, blogs, website content, flyers, brochures and other projects as needed. And you’ll be the guidepost for brand communications written by others as well – like social media posts and scripts for customer service. The perfect person for this role thinks outside of the box to provide fun, witty, new ways to engage our customers via copy and is adept at moving quickly and multi-tasking as needed.

Accountabilities & Performance Measures:

• Writing clear, concise, grammatically correct, and “on brand” copy.

• Driving the creation of original concepts that result in effective and compelling messaging.

• Understanding different language styles that appeal to various target audiences.

• Revise, edit, and proofread content.

• Develop and maintain a clear and consistent brand voice throughout all channels, utilizing purposeful content strategy.

• Execute projects efficiently and timely.

• Respond to feedback in a positive and timely manner.

Competencies:

• You are a creative writer who has successfully demonstrated a strong ability to connect with consumers and generate response.

• You have a ton of initiative and want a “seat at the table” in bringing our brand to life.

• You are an enthusiastic problem solver, who has a passion for creating original content and unique marketing offers through collaboration with a creative team of designers and marketers.

• You possess a proven ability to influence those around you with a clear vision for copywriting and dedication to excellence.

• You always start with the customer in mind and understand the powerful role messaging can play in successful brand awareness and an engaging purchase experience.

• You have excellent presentation and communication skills.

• You have a hands-on approach – no task too small, no deadline too tight, no customer too tough.

• You are knowledgeable of current fashion trends.

Qualifications:

• Three - four years of experience as a copywriter/content writer

• Experience in B2C marketing; B2B marketing experience as well is a plus

• Bachelor’s Degree in Communications or Marketing preferred

• Public relations and/or advertising agency experience preferred

• Self-motivated with an ability to take initiative in a challenging, fast-paced environment

• Ability to prioritize and organize many tasks across various teams within the organization

• Willingness to learn and expand his or her knowledge regarding our industry and marketplace

• Ability to work independently and manage multiple projects and deadlines simultaneously

• Capability to quickly adjust priorities to respond to pressing demands

• Excellent oral and communication skills

• Familiarity with commonly used style guides

• 2-3 years of experience writing for a brand. Ideally, you've written branded content across a multitude of mediums

• Editorial experience in copywriting, proofreading, blogging and publishing is a plus

• Proven ability to understand complex information and translate it into effective copy

• Ability to learn and operate digital CMS software

Supervisory Responsibilities:

No Supervisory Responsibilities

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Morrisville, NC 27560: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Copywriting: 3 years (Required)

Work Location: In person

Salary : $50,000 - $60,000