What are the responsibilities and job description for the Director, Events position at Charlotte Tilbury?
Founded by British makeup artist Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty revolutionized the face of the global beauty industry by de-coding makeup application for every person, at any age, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories. The company now employs over 1,100 people globally and is available to buy in over 76 locations via CharlotteTilbury.com
The Role:
The Director of Events will be passionate about in-person and engaging events with rich history in planning and executing creative, yet commercial experiences. Running the Events function for North America, you will be a key player in driving growth by bringing Tilbury Theatre to everyone one event at a time. You will think innovatively to provide an enriched customer experience that both educates and entertains until the point of purchase.
Role Accountabilities:
- Manage 2 direct reports
- Responsible for building and managing an overall events budget to drive all retailers events strategies. Lead business case conversations with Finance on any additional needs/opportunities.
- Responsible for all wholesale events – both virtual and instore, Event in a Box, larger scale PA Masterclasses, and counter led initiatives.
- Ownership of fully aggregated event calendar liaising between all cross-functional teams.
- Lead event conceptualization, the bigger the better, always innovating, disrupting, and improving - learning from each execution.
- Host weekly cross functional calls and lead status updates, ideation sessions.
- Works closely with the virtual events team on conceptualization, consumer journey mapping, to actual execution.
- Briefing all cross-functional teams on various aspects of event management. This includes briefing Visual Merchandising team for instore elements, Education teams for consumer journey mapping, Marketing teams for TOA/GWP selection
- Partner with commercial on AOV’s, product focuses / assortment, etc.
- Liaison with retailers directly for approval of concept and visual material. Expectation is to lead event topics across all retailer calls.
- Book dates and coordinate logistics with field sales lead.
- Work closely with commercial and field sales leaders to define store level retail sales goals.
- Manage the production of event materials, allocation by doors and coordination & communication of deliveries to the doors.
- Lead swag strategy –Work closely with all cross-functional partners on opportunities and new ideas based on competition to stay ahead of the curve. Identify needs and allocation by retailer including monthly updates on inventory consumption.
- Manage storage unit and full inventory accountability to allow for seamless event planning.
- Plan and lead field facing event kick off calls for every event inclusive of full ownership of event kick off decks.
- Manage event postmortems and communicate wins and learnings to the larger team post event.
Reporting Relationships: VP Commercial
