Senior Manager, Brand Marketing

The Role:

We are looking for a driven, passionate superstar to join Team Tilbury as our Senior Manager, Brand Marketing. You will Serve as the Brand Strategist for Color (Lip / Eye/ Cheek) and Sephora Retail Strategist.

Brand Marketing Accountabilities:

• Responsible for the development and execution of the North America 360 go to market strategy for complexion & skincare, partnering closely with PR, Advocacy, Creative, Commercial, Education, Sales, and VM.
• Partner with all cross-functional teams to market and promote product launches and 360 brand initiatives (Digital, VM, Trade, PR, CT.com, Sales & Education, Finance). Lead x-functional task forces that guide the successful development and launch of consumer and brand programs.
• Develop the brand media strategy around Color (NPD/core). Continually optimize budget spend and performance
• Owns seasonal marketing calendar, including product, big bet activation, visual merchandising overview and promotion.
• Own the marketing calendar and category management by assessing competitive landscape, liaising with Global and planning the execution of key consumer engagement initiatives.
• Develop 360 consumer and brand activation strategy for Charlotte Tilbury. Planning and implementation for both newness and core products inclusive of but not limited to media, creative, brand partnerships, virtual and in store events, paid-review programs, and sampling.
• Develop briefs for Charlotte Tilbury Creative Agency, and cross-functional partners for product page assets, media content, social content, collateral, event visuals, and Sephora exclusive packaging needs (i.e. Global Brand Marketing, Creative Agency, Global Product Development & Packaging).

Analytical / Forecasting Accountabilities:

• Forecast and track business performance for color categories, measuring success of NPD and Core campaigns.
• Contribute to the new product concepts based on market trends, competitive activity, brand white space and Sephora specific opportunities.
• Ability to identify new trends and feed those back to Global to influence product development.
• Conduct monthly NPD category review and analyses
• Understand consumer trends and identify commercial gaps based on consumer needs to drive recommendations to influence product innovation.

Go to Market Strategy

• Manage budget and track business performance against KPIs.
• Leverage consumer insights to inform strategy and decisions.

Sephora Accountabilities:

• Develop and execute Sephora marketing campaign and initiative needs, ensuring all campaigns are 360 and identifying white space opportunities to drive the business, while delivering a strong ROI.
• Create materials for internal and external meetings with stakeholders to present marketing programs (i.e., 360 activation plans, market meetings).
• Develop and lead Sephora marketing relationships with strategic focus on compelling marketing programs across digital exposures, social, .COM assets, sampling, in-store & virtual events email, social channels and .COM.
• Plan and execute all Sephora sampling programs with tailored execution. Plan and execute Sephora sampling box initiatives ensuring the timely shipping of samples and post program redemption rate analysis.

Reporting Relationships: Reporting to AVP of Marketing, Color

Key Selection Criteria:

• 5 years of related Marketing experience with beauty industry experience. Sephora experience highly preferred
• Self-starter and highly motivated; capable of working independently, yet collaboratively, within an entrepreneurial founder-led brand.
• Ability to take ownership, lead & mobilize large teams to execute projects
• Strong follow up & follow through with internal & external partners across multiple projects
• Strong understanding & POV on competitive landscape of conversion-driving content
• Highly Proficient in Excel & Powerpoint
• Thrives in a fast-paced environment.
• Thorough knowledge of market/consumer trends.
• Strategic thinking with demonstrated business acumen and ability to develop recommendations based on data.
• Ability to influence others, gaining support and buy-in towards a desired outcome.
• Excellent team player with the ability to build collaborative relationships with internal and external partners.
• Highly organized, detail-oriented, and results-oriented with a strong ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong project management skills—candidate must be comfortable taking on new challenges, and roles to support a lean and growing team.

Base Salary Range: $135,000.00 - 145,000.00**

Company Benefits:

• Generous staff discount to use on all products
• Access to Tilbury Treats – our very own rewards platform allowing you to save money and gain ‘money can’t buy’ discounts on anything from gym memberships to cinema tickets
• Medical, dental, and vision benefits
• Commuter Benefits (Pre-tax)
• Flex Spending Account (FSA)
• Employee Assistance Program (EAP)
• 401(k) with Company match
• Paid Time Off
• Birthday PTO

**Charlotte Tilbury, in good faith, believes that this posted range of compensation is the accurate range for this role at the time of this posting**

WE WOULD LOVE TO WELCOME YOU TO OUR DREAM TEAM…APPLY TODAY!

About the Charlotte Tilbury Brand

Charlotte Tilbury understands the power of beauty like no one else. With over 25 years at the forefront of the makeup industry working with the world’s A-list models, celebrities, and designers, Charlotte has poured her best-kept secrets into an edited but ‘all you need’ skincare, make-up, and fragrance collection.

She knows more than anyone that when you look good, you feel good and project confidence. You carry yourself differently, and, in turn, the world reacts to you in a different way. At the age of thirteen, Charlotte personally discovered the transformative power of makeup. Since then, she has been helping others – starting with her school friends to the most discerning women around the world today – look their most beautiful.

Charlotte believes that beauty is not an exclusive club and makeup is everyone’s secret weapon! Charlotte has created an uncompromising collection for everyone who is as likely to do their makeup on the run with a mobile phone in hand as they are to sit down at a vanity table. She has decoded her expertise into essential makeup tricks, tips, and tools that are EASY TO CHOOSE, EASY TO USE, and IRRESISTIBLE; Charlotte is determined to revolutionize beauty.

At Charlotte Tilbury, we love what we do and strive to be the best. Dare to dream, make it happen, and break all the rules - join us in our revolutionary journey and challenge the status quo of the beauty industry.