AD, Print Marketing

Our Opportunity:

Chewy is seeking a customer-centric Associate Director, Print Marketing who will oversee the print media marketing to Chewy’s most active and pet-obsessed customers to join our team based in Dania Beach, FL or Boston, MA or Minneapolis, MN or Bellevue, WA. This role will be responsible for the strategy, execution, and measurement of direct mail, inserts, circulars, and shared mailing program that increase customer engagement and drive incremental sales. This role leads a direct mail marketer who are passionate about creating exceptional customer experiences.

What You'll Do:

• Own the Direct Mail and Box insert program for Chewy to delivery new customer acquisition and develop programs to drive customer retention
• Innovate on new Print media channels including circulars, shared mailers, and print partnerships
• Lead and develop the direct mail marketer to deliver across our print program.
• Drive continuous improvement across KPIs including reach, redemption rate, CPA, and profitability of the program.
• Partner with our data science team to evaluate customer segments and business opportunities to drive incremental revenue and customer engagement
• Lead and prioritize reporting requests and ongoing analyses for campaign performance, key insights, and strategic learnings
• Drive new creative to increase our print response rate.
• Effectively partner across the organization: integrated marketing, engineering, product management, merchandising and supply chain

What You'll Need:

• A passion and track record for customer-centric marketing
• 8 years of print and/or direct marketing experience
• Understanding of both acquisition an lifecycle marketing
• Bachelor's degree, Masters a plus
• Ability to interpret data and derive actionable insights to support Chewy’s main business objectives
• Represent the Print program and partner with all business units
• Strong communication skills with ability to clearly articulate information that influences data-driven business decisions
• Experience leading a team of print marketers to drive operational excellence and deliver results
• Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail
• Proven experience leading a campaign management function and outstanding attention to detail across multiple different business segments
• Be knowledgeable on email best practices, technologies, and trends

Bonus:

• Master’s degree
• Experience working with data scientists/ modeling

Compensation & Benefits

The salary range for this position is $107,000-$215,000. The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate’s relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant.

We offer different types of insurance, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.

Non-exempt hourly team members accrue paid time off (PTO) while salaried-exempt team members have unlimited PTO, subject to manager approval. Non-exempt hourly team members in Fulfillment Centers and Customer Service are also eligible for additional unplanned unpaid time off (UTO). Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.