What are the responsibilities and job description for the Marketing Manager position at Chewy?
Our Opportunity
Chewy is hiring a Media & Comms Planning Marketing Manager to amplify our core marketing campaigns. We are seeking someone who will support the development of media plans for marketing campaigns across funnel levels, channels and objectives. As part of the team, you will provide guidance on not only marketing channels and level of spend, but also the creative that resonates with customers in each channel.
The ideal candidate is passionate about consumer marketing and has a track record of achieving (and measuring) great results through innovative marketing programs across all types of mid and upper funnel channels, specifically digital channels including Meta and YouTube. You must be adept at direct-to-consumer marketing and have successfully implemented traditional and digital media plans that fuel customer awareness and consideration. You will be known for trying new things and not working exclusively within the box. To be successful in this role, you must be, 1) deep experience in media planning and execution, including inhouse/agency structure, 2) make data-driven decisions, 3) a strong communication, and 4) passionate about pets.
What You’ll Do
If you have a question regarding your application, please contact HR@chewy.com.
To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
Chewy is hiring a Media & Comms Planning Marketing Manager to amplify our core marketing campaigns. We are seeking someone who will support the development of media plans for marketing campaigns across funnel levels, channels and objectives. As part of the team, you will provide guidance on not only marketing channels and level of spend, but also the creative that resonates with customers in each channel.
The ideal candidate is passionate about consumer marketing and has a track record of achieving (and measuring) great results through innovative marketing programs across all types of mid and upper funnel channels, specifically digital channels including Meta and YouTube. You must be adept at direct-to-consumer marketing and have successfully implemented traditional and digital media plans that fuel customer awareness and consideration. You will be known for trying new things and not working exclusively within the box. To be successful in this role, you must be, 1) deep experience in media planning and execution, including inhouse/agency structure, 2) make data-driven decisions, 3) a strong communication, and 4) passionate about pets.
What You’ll Do
- Support Associate Director in the development and implementation of comprehensive communication plans that align with Chewy's business objectives
- Own creative content and messaging calendar across to ensure cohesive brand experience across platforms
- Collaborate with cross-functional teams to understand business goals, target audiences, and communication needs
- Analyze syndicated and proprietary data to determine the optimal media vehicles, reach, and frequency for influencing our target audiences
- Review of media buys and post analyses in close coordination with our Analytics team to ensure that media plans are maximizing ROI and achieving marketing goals
- Evaluate campaign creative performance and provide optimization guidance to marketing leads
- Ability to execute projects, prioritize and meet deadlines, and exceptional attention to detail
- 4 years of media agency or in-house agency experience
- Deep knowledge of online and traditional media and the ability to develop comprehensive media plans including identifying target audiences and developing targeted campaigns
- Experience in ecommerce
- A history of developing, and communicating long-term vision and goals that drive strategies for a portfolio of products
- Nimble, able to evaluate data and apply any changes quickly
If you have a question regarding your application, please contact HR@chewy.com.
To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
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