Marketing & Public Relations Manager

Marketing & Public Relations Manager

Job Description

Who We Are:

JoyRx, the mission delivery of Children’s Cancer Association, is the only organization of its kind. Established in 1995, JoyRx has the simple goal of delivering Joy to seriously ill children and teens when they need more than medicine. We combine energy, commitment, and vision to transform the standard of care for seriously ill children with Joy every day. We have pioneered innovative, award-winning pediatric programs of music, friendship, and nature.

JoyRx is passionate about diversity, equity, and inclusion and we believe that a diverse staff of highly skilled and creative individuals is necessary to achieve the vision and mission of the organization. We strive to create a work environment the reflects the communities we serve where everyone feels empowered to bring their whole, authentic selves to work, fully as they identify. We welcome and encourage applications from candidates who can contribute to the diversity of our workforce across a range of dimensions.

Who You Are:

The Marketing & Public Relations Manager is a critical internal and external role at JoyRx. The primary responsibilities of the MPRM are: to develop and execute strategic marketing and communications plans, across all channels and digital platforms, to drive brand awareness and garner support for the organization. This person also leads national company-wide brand management efforts, and contributes to the company’s graphic design needs and event brand activations. This individual assists in sharing and curating content for JoyRx, JoyRx Music, and JoyRx Kids YouTube channels, and serves as a spokesperson for the organization through earned media efforts, special events, and community engagement.

This position reports to the Senior Director of Brand Marketing & Communications.

Essential Functions

•  Serve as a leader and liaison with external partners to identify, execute, and track co-branded marketing campaigns.
• Manage and execute communications, public relations and media strategies to achieve earned media and communications goals, through owned and earned channels. This includes managing departmental activity for weekly marketing email and social media activities, in tandem with the Senior Communications Associate and Marketing/Communications Coordinator.
• Manage JoyRx.org and all audience-facing digital marketing/fundraising paths and systems associated with our organization.
• Maintain brand expression guidelines. Work with Senior Director to create, design, and deliver JoyRx digital and printed creative projects, upholding brand design standards, including but not limited to: program brochures, branded collateral, signage, event materials, promotional items, impact reports, websites, emails, social and digital ad units, presentation decks, etc.

• Be part of the onsite team to activate JoyRx events, support Family Speakers, run of show production needs – including managing artist and celebrity public relations when needed.
• Serve as the primary Marketing/Brand video lead with the Programs team, and the Senior Video Content Creator. This includes helping manage JoyRx YouTube Channels, and could include assisting with Live Streaming music performances, and/or filming festival artists and content as needed, in tandem with the company’s Senior Video Content Creator.
• Collaborate cross-functionally with all internal JoyRx teams, offering creative perspectives, exploring new approaches, and problem solving in alignment with privacy and brand standards.
• After six months with the organization, this position will manage the Marketing and Communications Coordinator role; providing coaching, professional development, support, and guidance to ensure high performance and engagement.
• Manage vendor print files and purchasing decisions as needed. Collaborate with the Marketing and Communications Coordinator to provide project management and resources allocation support to deliver on business-critical creative needs while achieving budget goals and planning / meeting deadlines.
• Contributes to the brand guidelines of national expansion and local markets. Contributes to the visual and brand standards of JoyRx.org as well as all social media platforms and paths to give; ensuring updated standards and language.

Skills

• Dynamic, creative, detail-oriented, and professional
• Strong inter-personal skills and ability to manage feedback from multiple stakeholders
• Knowledge of: Adobe Creative Suite, Microsoft 365, CRM (Raisers Edge or similar database), MailChimp, YouTube, Google Suite, and comfortability managing and tracking social channels, various digital platforms.
• Excellent written and verbal communications skills
• Ability to be self-directed, prioritize and manage multiple projects while working under tight deadlines

• Strong working knowledge of brand management, print management, budgeting, and vendor relations.
• Photography direction and editing experience required.

• Proficiency in HTML is appreciated

Education & Experience

• 7 years of professional work experience in non-profit marketing / communications
• Bachelor’s degree preferably in Marketing, or Communications; Will consider equivalent industry experience or other certification

Competency Requirements:

• Marketing – Understands non-profit marketing best practices to support brand and program awareness, as well as development functions.
• Communications – Understands non-profit best practices to support earned media coverage and reputation management/social listening practice.
• Creative - Explores options and develops innovative ideas and solutions. Offers alternatives.  Find new ways to look at old issues.
• Active Communication - Actively seeks information from a variety of sources, uses modern technology, encourage the flow of information. Strong interpersonal and verbal/written communication skills.
• High Standards – Seeks quality and continuous improvement
• Planning & Organizing – Prioritize multiple tasks, maximize use of available time, work is accomplished efficiently and accurately.
• Adaptability – Flexible and open to new ideas. Are quick to adapt.
• Relationship Building – Establish and maintain productive relationships with JoyRx leadership, co-workers, board members, corporate partners, agencies, vendors, families, and staff.
• Written Communication - Composes informative and convincing documents. Uses the written language to convey substance and intent with accuracy.

Work Environment:

At JoyRx we are committed to a work environment where each person feels a sense of belonging and they are recognized, appreciated, and valued.

This position is based in the JoyRx Portland, Oregon office. JoyRx offers a hybrid office environment, with both onsite (professional open office environment) days and the ability to work remotely up to two days/week (Mondays & Fridays).

Physical Demands:

Per hospital guidelines, vaccines are no longer required.

This position requires frequent operation of a computer and other office equipment, such as a calculator, copy machine, and computer printer. This position requires the ability to perform basic math and speak, hear, write, and read English. This is largely a sedentary role; however, some occasional lifting is required (up to 20 lbs).

Travel: (if needed)

This position requires occasional travel in the Portland Metro.

Compensation & Benefits:

JoyRx is a growth organization that looks for team members to grow with it. JoyRx offers a generous total rewards package, a casual work environment, and an inclusive culture.

This position offers a competitive benefits package and a salary range starting at $65,000. Final offer amounts and levels are determined by multiple factors, including your experience, and may vary from the amounts listed above.

Generous benefits include:

• Heavily subsidized medical, vision, dental, and alternative care benefits
• Generous PTO package, paid wellness days, and nine (plus two floating) paid holidays
• Voluntary short- and long-term disability
• Flexible spending plan
• 401(k) with 3.5 percent JoyRx match
• Paid four-week sabbatical to pursue creative talents after eight years of service
• Professional development annual benefit
• Subsidized on-site parking or public transportation reimbursement.

Position Type/Expected Hours of Work:

This is a full-time (40 hours/week) exempt position. Some flexibility in hours is allowed; days and hours of work are generally Monday through Thursday, 8:00 am – 5:30 pm, and Friday 8:00 am – 12:00 pm, with the option to be remote Mondays and Fridays. This position requires occasional evening hours and weekend work.

General Information:

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or

responsibilities that are required of the employee for this job. The above statements are intended to

describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required for the position. Job duties may change at any time, with or without notice.

Application Guidelines:

Complete the application through our application portal and answer the following two questions in your cover letter:

1. Tell us how your previous work history has prepared you for this role.
2. Tell us if the compensation and benefits information listed above meet your needs.

To learn more about JoyRx, the mission delivery of Children’s Cancer Association, visit JoyRx.org.

Watch Founder and Chief Joy Officer Regina Ellis’ TEDx Talk on the Joy Effect