Social Media Specialist

Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual’s passions, growth, wellbeing and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.

Role overview:

The Social Media Specialist is responsible for helping to drive the strategy and development, coordination, and implementation of social media and blogging efforts at Ciena. Reporting directly into our global social media program owner within our larger Digital Engagement team, this person will share in ownership and active management of our Ciena social media profiles, and act as the social media support lead for several of our key solutions, regions, and programs.

The Social Media Specialist will build relationships with other key members across Ciena’s marketing organization in order to integrate social media strategies and activities into our holistic campaigns and digital engagement efforts.

Specific Responsibilities:

• Actively lead our social media strategy and execution of tasks across several of our key Ciena solutions, regions, and programs, to help them achieve their marketing and communications goals. This includes both organic and paid social efforts.
• Work closely with our solution experts on the creation of thought leadership content for our Ciena blog.
• Collaborate with our CSR/ESG team on social media strategies and activities focused on Ciena people and culture, sustainability, employee activities, as well as talent acquisition and recruiting.

Requirements:

• Bachelor’s degree, preferably in a field related to marketing or communications.
• At least 5 years experience within a complex marketing organization. B2B experience a plus.
• Demonstrated history and skill with writing, editing, and content creation.
• Experience navigating complex cross-functional teams and projects.
• Able to manage both high-level strategic thinking and the detailed, day-to-day execution of plans
• Experience with creating, targeting, executing, tracking, and reporting on paid social media campaigns, and especially LinkedIn paid social campaigns, is preferred
• Experience with graphics and video design/creation a plus.

Attributes:

This person will be an integral part of the social media team and its rapidly expanding efforts. It is critical that a candidate possess the following attributes:

• The ability to work in a geographically dispersed team across a multi-functional organization
• A self-starter who takes initiative and can advance projects without complete certainty or direction
• Be creative, proactive, and able to keep up with the fast-paced changes in social media trends and technologies.
• An excellent work ethic with a drive to achieve goals and hit deadlines
• Ability to multitask, track projects, and is detail-oriented
• The ability to listen, learn, and positively accept feedback and mentoring
• A team player who consistently engages with positive intent

At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.

Ciena is an Equal Opportunity Employer, including disability and protected veteran status.

If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.