As of January 01, 2026, the average salary for a Social Media Analyst II in the United States is $68,965 per year, which breaks down to an hourly rate of $33.
However, a Social Media Analyst II's salary can vary significantly. Here’s a look at the typical salary range:
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A Social Media Analyst II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
Experience is a primary driver of a Social Media Analyst II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Social Media Analyst I | 0-2 years | $59,097 |
| Social Media Analyst II | 2-4 years | $68,965 |
| Social Media Analyst III | 4-7 years | $91,174 |
| Social Media Analyst IV | 7+ years | $113,050 |
| Social Media Analytics Supervisor | 7+ years | $100,367 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Social Media Analyst IIs. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Insight | 5.09% |
| Marketing Communications | 2.71% |
| Public Relations | 1.88% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Customer Engagement
|
$73,103 |
6%
|
|
Consulting
|
$72,413 |
5%
|
|
Leadership
|
$71,724 |
4%
|
|
Coordination
|
$71,034 |
3%
|
|
Innovation
|
$71,034 |
3%
|
|
Project Management
|
$71,034 |
3%
|
Your level of education can impact your salary potential. While many Social Media Analyst IIs enter the field with a No Diploma degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for a Social Media Analyst II with a No Diploma is between $71,919 and $77,395).
Social Media Analyst II Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 6.7% |
| High School | 6.7% |
| Associates | 6.7% |
| Bachelors | 73.3% |
| Masters | 13.3% |
| Doctorate | 0.0% |
Understanding how a Social Media Analyst II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on January 01, 2026Promotions are the fastest way to increase your earnings. As a Social Media Analyst II, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.
| Next Step Role | Estimate Salary | Projected Raise |
|---|---|---|
| Social Media Analyst III | $91,174 | 32% |
| Social Media Strategist III | $91,719 | 33% |
| Social Media Communications Specialist III | $91,615 | 33% |
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Ready to take the next step in your career? Browse thousands of current Social Media Analyst II job openings on our job board. Use the search bar below to find your perfect match.
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A Social Media Analyst II's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Social Media Analyst II earns the most in San Jose, CA, where the annual salary of a Social Media Analyst II is $86,986.
The highest pay for Social Media Analyst II is $81,131.
The lowest pay for Social Media Analyst II is $54,111.
Collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
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