Marketing Associate

Position Overview:

The Marketing Associate plays a pivotal role in providing support to the VP of Commercial & the Marketing Specialist. The primary responsibility of this role is to assist in translating business strategies into effective marketing initiatives. This position involves close collaboration with the marketing, engineering, manufacturing, and business development teams to execute marketing projects & plans that align with the overall business objectives.

Essential Job Functions:

• Lead and manage the rebranding initiatives, specifically with manufacturing, engineering, and project management.
  • Collaborates with all parties to fully understand product and communication needs.
  • Develop and implement a plan for each manufacturing facility and each product line.
  • Determine best practices for co-branding and lead the implementation of those changes at each facility.
  • Rebranding may include and not limited to: all drawings, nameplates, shipping documents, shipping markers, manuals, and signage.
  • Manage costs and time associated with rebranding and travel to each facility across the US.
• Manage marketing sub-vendor, specifically tradeshow logistics. This includes managing payments/invoices, cost allocation, logistics of inventory, and coordination of vendor with employees.
• Manage overall tradeshow activities, i.e. calendar, logistics, give-aways, brochure updates, and explore potential opportunities to advance our message (paid show promotions, sponsorships, print or web advertising, and potential speaker engagements). Managing the company tradeshow presence will also include cross discipline communication on shows and collaboration for multiple business units to benefit from shows.
• Work with engineering and other teams to ensure all customer facing documents are per the marketing standards. Routinely audit all documents (electronically and hard copy) to ensure compliance with marketing standards.
• Manage marketing sub-vendor for promotional items. This includes obtaining samples, working with others on establishing a catalog at different facilities, manage costs and estimates, final approval of all products. Employee will also seek out additional vendors as needed to meet internal clients needs.
• Use experience with video and photography to enhance the companies message through products and employees.

Qualifications:

• Minimum 4 years of combined experience in marketing, photography, communications, social engagement planning, and social media.
• Minimum 1 year of experience with manufactured equipment, ideally combustion equipment.
• Excellent verbal and written communication skills, with the ability to engage with diverse stakeholders.
• Demonstrates project management experience, including the ability to manage multiple projects simultaneously.
• Proficiency in digital marketing, including experience with digital marketing tools and platforms.
• Proficient in Microsoft Office Suite, including Word, Excel, PowerPoint, and SharePoint.
• Experience in graphic design, video editing, and photography.
• Familiarity with social media platforms such as LinkedIn, YouTube, Instagram, and Facebook.
• Knowledge of web administration, optimization, and analytics tools.
• Experience with Canva, Dropbox, Cluster – photo sharing apps.

Requirements:

• 25-35% travel to manufacturing facilities, offices, sub-vendors, and installed equipment locations.