What are the responsibilities and job description for the Lead Product Marketing Manager - Yield position at Circle?
What you’ll work on:
- Act as an internal SME on Fixed Income and Securities Lending across the business.
- Enable Sales team through trainings, deal strategy support, and content generation.
- Refine segmentation model for Yield GTM initiatives, and provide feedback on campaign design.
- Research industry trends, derive & share key insights to elevate in collateral and sales talk tracks.
- Develop white papers and thought leadership content driving education and lead volume for Circle Yield.
You will aspire to our four core values:
- Multi Stakeholder - you have dedication and commitment to our customers, shareholders, employees, families and local communities.
- Mindful - you seek to be respectful, an active listener and to pay attention to detail.
- Driven by Excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals.
- High Integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standards. You reject manipulation, dishonesty and intolerance.
What you'll bring to Circle:
- 10 years of relevant experience in fixed income and/or securities lending, preferably in a Sales or GTM capacity.
- Deep understanding of Hedge Funds, Asset Managers, Family Offices, Trading Firms and Corporate Treasurers buyer personas and sales strategy.
- Experience conducting qualitative and quantitative research and analysis on securities products.
- Strong understanding traditional securities lending markets, and a working knowledge of crypto CeFi lending markets.
- Strategic thought partner who is comfortable driving requirements across a highly diverse set of stakeholders.
- Passion for building and mastering complex technical concepts
- Thrives in unstructured environments and brings order to chaos.
- Experience in blockchain, fintech, or payments is a plus.
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