How much does a Sales Manager make in the United States? The average Sales Manager salary in the United States is $135,863 as of March 26, 2024, but the range typically falls between $116,794 and $158,554. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target. 

Sales Manager Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Sales Manager Salary $99,432 US March 26, 2024
25th Percentile Sales Manager Salary $116,794 US March 26, 2024
50th Percentile Sales Manager Salary $135,863 US March 26, 2024
75th Percentile Sales Manager Salary $158,554 US March 26, 2024
90th Percentile Sales Manager Salary $179,212 US March 26, 2024
25% $116,794 10% $99,432 90% $179,212 75% $158,554 $135,863 50%(Median) Didn’t find job title? Click
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What skills does a Sales Manager need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.


Customer Service: Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.


Outside Sales: Outside sales refer to the sales of products or services by sales personnel that physically go out into the field to meet with prospective customers.


Business Development: Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, reputation building has also proven to help facilitate business development.

Customer Service 13.33%
Outside Sales 1.58%
Business Development 0.99%
Others 84.1%

Job Description for Sales Manager

Sales Manager manages the sales teams and supporting operations required to implement the organizational sales strategy, drive revenue growth, and accomplish financial objectives. Implements processes, tools, and structures to support the sales organization's operations. Being a Sales Manager conducts long-term and short-term goal setting for teams and individuals and uses data to measure and monitor sales processes, identify issues, and enhance performance. Monitors the industry, business environment, competitors, and customers to develop action plans for expanding and retaining the customer base. Additionally, Sales Manager uses customer feedback and insights to collaborate with internal stakeholders to identify and suggest new products. Builds and develops effective sales and support teams with recruiting, mentoring, and training. Participates in meetings, presentations, and demos to support or close strategic or high-value sales. Typically requires a bachelor's degree. Typically reports to a director. The Sales Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Sales Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 View full job description

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See user submitted job responsibilities for Sales Manager. job board provides millions of Sales Manager information for you to search for. Click on search button below to see Sales Manager job openings or enter a new job title here.

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Career Path for Sales Manager

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Sales Manager, the first career path typically progresses to Sales Director - Medicare Products.

Additionally, the second career path typically starts with a Sales Senior Manager position, and then progresses to Sales Director.

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Sales Manager salary varies from city to city. Compared with national average salary of Sales Manager, the highest Sales Manager salary is in San Francisco, CA, where the Sales Manager salary is 25.0% above. The lowest Sales Manager salary is in Miami, FL, where the Sales Manager salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average

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Understand the total compensation opportunity for a Sales Manager, base salary plus other pay elements

Average Base Salary

Core compensation


Average Total Cash Compensation

Includes base and annual incentives

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Sales Manager in the United States. The base salary for Sales Manager ranges from $116,794 to $158,554 with the average base salary of $135,863. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $145,009 to $207,822 with the average total cash compensation of $172,193.
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Skills associated with Sales Manager: Develop Sales Targets, Prospecting, Customer Satisfaction, Customer Relationship Management (CRM) software ...More

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Jobs with a similar salary range to Sales Manager : Aftermarket Sales Manager, Associate Sales Manager, Business Sales Manager, Outside Sales Manager, Programmatic Sales Manager, PT Sales Manager

Salary estimation for Sales Manager at companies like : Vascular Center at UW Medical Center - Northwest, Www Thewriteadvantage, Martin Health Physician Group

Jobs with a similar salary range to Sales Manager : Financial Sales Manager, Logistics Sales Manager, Manager Of Sales

Sales Manager Salary in United States
Sales Manager Salary Graph, Regional Distribution and Summary