Digital Insights & Analytics Manager

***Le poste étant situé aux États-Unis, la description de poste est disponible uniquement en anglais.***

***As this position in based in the United States, the job description is available in English only.***

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Digital Insights & Analytics Manager

Sales, Marketing and Communications

Full-Time Position

We are looking for a Digital Insights & Analytics Manager to join the circus! This position will oversee the Resident Shows Division (RSD) digital team’s data analysis to provide insights and recommendations in executing a comprehensive digital strategy that aligns with company-wide objectives and leverages emerging technologies and digital advertising best practices.  

The Digital Insights & Analytics Manager will have the opportunity to:  

·       Perform high-level data analysis of all paid digital campaigns to promote the RSD locally, nationally, and internationally as directed, for the shows Mystère, “O”, Michael Jackson ONE, KÀ, The Beatles LOVE, Drawn to Life, Mad Apple, and Blue Man Group, as well as future RSD shows as they are developed. 

·       Collaborate with International Headquarters (IHQ) team acting as RSD’s Strategist to support and execute Customer Data Platform (CDP)use cases and audience segmentations.  

·       Analyze and provide recommendations in shifting budget allocations based on Market Mix Modeling findings. 

·       Oversee strategy and lead implementation of programmatic and Online Travel Agency (OTAs) vendors, ensuring effective results to drive traffic and revenue. 

·       Provide leadership to Digital Insights Analyst and Digital Media Analyst in utilizing the CDP, implementing pixels and floodlight tags, creating dashboards, reporting monthly Qualtrics survey results, and creating reports to showcase data in an easy-to-understand manner among internal teams and external partners. 

·       Lead the implementation of transitioning RSD from Google Analytics 360 to GA4 and ensuring all historical data and tracking is accurate. 

·       Collaborate with IHQ web and analytics teams to improve Search Engine Optimization (SEO) results to increase organic traffic to company website and show pages. 

·       Oversee the implementation of the Conversion API with partners and vendors to provide revenue data after cookie deprecationis enacted.  

·       Generate innovative ideas on Cirque du Soleil’s current and future digital platforms to create marketing experiences that defy convention and shift from a digital service approach to a revenue growth strategy. 

·       Report key business metrics, insights and recommended optimizations to senior leadership, internal team members, and external partnersin a succinct and clear manner. 

·       Contribute to competitive analyses within the Marketing, Sales and Revenue teams to identify emerging trends in show market landscapes and customer preferences.  

·       Stay up to date on the latest trends and changes in the digital advertising landscape. 

·       Complete other job-related duties as assigned. 

The ideal candidate will have the following qualifications:  

·       Bachelor’s degree in Business, Data Science or other related field; 

·       At least 4 years of experience indata analysis, digital transformation, or related roles,preferably in the entertainment industry; 

·       Extensive expertise in Google Analytics and strong data analysis skills. Experience with other data analytics and visualization tools such as Google Looker Studio, Tableau, or Power BI is a plus; 

·       Experience in leading team members or supervising direct reports is preferred; 

·       Knowledge of paid digital best practices and optimization capabilities; 

·       Great organizational skills and ability to multi-task;  

·       Strong communication abilitieswith a creative and self-starter mindset;  

·       Resides in Las Vegas, or willing to relocate within 60 days of hire; 

·       Ability to travel as required; 

·       Fluent in English, both spoken and written; 

·       Verification of the right to work in the United States for Cirque du Soleil Entertainment Group, as demonstrated by completion of the Form I-9 upon hire and the submission of acceptable documentation (as noted on the Form I-9) verifying one’s identity and work authorization;  

As you can imagine, working with a circus can be quite different from other organizations, and at Cirque du Soleil Entertainment Group, we embrace these differences loudlywith enthusiasm. We realize that one size fits none and invite you to come create your own specialized experience with us to see exactly what we’re talking about, firsthand.  

Our emotion-provoking shows are just the tip of the iceberg: laced throughout our organization, you will find creative minds who are empowered to use their voices and be themselves, their truest selves. Diversity to us means various perspectives, fresh ideasand continuous improvement of the way we do things. We won’t pretend like we have every answer, that’s why we need you! The employees here are the center of what we do, the voices behind the final product and amazing performances on stage.  

When you think of your ideal workplace, what comes to mind? For us, it looks (and really is) like this: 

·       Teamwork – we thrive with collaborative teams, regardless of titles or departments; 

·       Respect – when we ask someone to join our team, it’s because we trust and respect you; 

·       Integrity – whether you work behind-the-scenes or in the office, you’re being counted on. We are a team and integrity go a long way here, and like we mentioned previously, trust is important;  

·       Authenticity – we want you to bring your full self to work, this is a place where you don’t need to fit into a box to belong; diverse perspectives foster even more creativity in the workplace. We embrace the human behind the employee number; 

·       Being heard – you have access to everyone in the organization, use your voice on development questions or suggestions on how to improve the experience. We value open and transparent communication and we want you to be heard!  

Come create with us and let us show you what a “circus family” feels like!  

Cirque du Soleil Entertainment Group is an equal opportunity employer. We do not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin or ancestry.