The salary of a Customer Insights Manager in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of March 01, 2025, the average annual salary for a Customer Insights Manager in the United States is $138,641. Salary.com reports that pay typically ranges from $123,490 to $153,880, with most professionals earning between $109,696 and $167,754.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $153,880 | $12,823 | $2,959 | $74 |
| Average | $138,641 | $11,553 | $2,666 | $67 |
| 25th Percentile | $123,490 | $10,291 | $2,375 | $59 |
An entry-level Customer Insights Manager with less than 1 year of experience earns about $131,092. With 1-2 years of experience, the average salary increases to $131,709. For 2-4 years of experience, the pay typically rises to $133,765. Senior-level professionals with 5-8 years of experience earn around $136,232, and those with over 8 years of experience can expect an average of $140,143.
| Levels | Salary |
|---|---|
| Entry Level Customer Insights Manager | $131,092 |
| Intermediate Level Customer Insights Manager | $131,709 |
| Senior Level Customer Insights Manager | $133,765 |
| Specialist Level Customer Insights Manager | $136,232 |
| Expert Level Customer Insights Manager | $140,143 |
| Entry Level | 5% |
| Mid Level | 5% |
| Senior Level | 4% |
| Top Level | 2% |
| Experienced | 1% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of March 01, 2025, our research reveals a significant shift in Customer Insights Manager compensation over the past six years. For example, the median salary increased from $118,845 in 2023 to approximately $119,127 in 2024. (For a detailed analysis of Customer Insights Manager salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
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Here are companies hiring for Customer Insights Manager and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $138,641 | 65.9% | ||
| Bonus | $15,031 | 7.1% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $11,756 | 5.6% | ||
| 401K/403B | $6,454 | 3.1% | ||
| Disability | $3,073 | 1.5% | ||
| Healthcare | $8,352 | 4.0% | ||
| Pension | $8,298 | 3.9% | ||
| Time Off | $18,913 | 9.0% | ||
| Total Compensation | $210,519 | 100% | ||
The average annual salary of Customer Insights Manager is $138,641. In case you are finding an easy salary calculator, the average hourly pay of Customer Insights Manager is $67; the average weekly pay of Customer Insights Manager is $2,666; the average monthly pay of Customer Insights Manager is $11,553.
A Customer Insights Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Customer Insights Manager earns the most in San Jose, CA, where the annual salary of a Customer Insights Manager is $173,994.
The highest pay for Customer Insights Manager is $167,754.
The lowest pay for Customer Insights Manager is $109,696.
Customer Insights Manager manages customer/consumer insight development, market research projects, and data analysis. Synthesizes the results of the projects into a deep understanding of customers and the market, and uses that knowledge to support product development, category management, and marketing initiatives. Being a Customer Insights Manager utilizes various methods including focus groups, surveys, competitor and industry research, to produce useful customer insight data and make recommendations to stakeholders. Requires a bachelor's degree. Additionally, Customer Insights Manager typically reports to a director. The Customer Insights Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Customer Insights Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
PowerPoint: A computer software created by Microsoft which allows the user to create slides with recordings, narrations, transitions and other features in order to present information.
B2B: B2B (business-to-business), a type of electronic commerce (e-commerce), is the exchange of products, services or information between businesses, rather than between businesses and consumers (B2C).
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
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