What are the responsibilities and job description for the ABM Specialist position at Cisco Systems, Inc.?
The ABM Specialist acts as a linchpin between our technical product groups and the market's needs. Equipped with deep understanding of the space, technical expertise and communication flair, this role will build compelling programs and content in close cooperation with Sales, Product Management, Engineering and Technical Marketing to accelerate the 'land and expand' sales process.
Key Responsibilities:- ABM Program and Content Strategy:
- Collaborate with internal stakeholders to develop strategy for a compelling set of programs and content tailored for deep ABM campaigns for the technical buyer.
- ABM Content Creation & Messaging:
- Collaborate with SMEs in SBG and other business groups at Cisco to build solution centric messaging and collateral to differentiate Cisco in specific segments and solution areas.
- Design, curate, and deliver modules for high touch programs suitable for both virtual and in-person delivery.
- Conceptualize, script, illustrate, and produce compelling Lightboard videos that communicate the power of our solutions.
- Develop compelling and detailed virtual storyboards that delineate the sequence, visual representation, and key content of security solutions demos for keynotes.
- Work with TMEs to create compelling and interactive demos that showcase our thought leadership platforms, along with the uniqueness of our new and existing solutions. Incorporate real-world scenarios and use-cases ensure relatability and clarity.
- Build industry engagement platforms to create awareness in the technical community.
- Represent the company at security events, both promoting our solutions and understanding market demands.
- Engage with industry vendors and partners to scale our ABM initiatives.
- Stay in sync with internal product and engineering teams, ensuring marketing strategies align with product evolutions.
- Ensure ABM programs are measurable and integrated synchronized with CRM, sales, and other marketing systems.
- Partner with data specialists to curate account data, focusing on insights related to target CISOs and security practitioners.
- Extract actionable intelligence from campaign analytics to refine messaging and ABM tactics.
- Outstanding communication skills, both written and verbal; should be comfortable holding your own when interacting with technical decision makers; you are able to sell a vision and handle objections from customers
- Familiarity and hands-on experience with security solutions such as Palo Alto Networks, Illumio, Guardicore, Vectra, Aviatrix, VMware NSX is highly desired.
- Ability to translate complex technical concepts into value-driven, customer-centric narratives.
- Sharp analytical and critical thinking capabilities.
- Natural collaborator, especially in cross-functional environments.
- Unwavering focus on customer success and business growth.
- Education: Bachelor's degree in Computer Science, Information Technology, or a related field. Certifications in marketing technologies and network security are highly recommended.
- Experience: 12 years in an ABM(Account Based Marketing) role with 5 years dedicated to network security. A proven track record in product marketing communication or technical training is essential.
- Deep understanding of Security solutions.
- Adeptness in solution-focused communication and content creation.
- Proven ability to accelerate sales processes.
Why Cisco?
#WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters - with people like you!
Nearly every internet connection around the world touches Cisco. We're the Internet's optimists. Our technology makes sure the data traveling at light speed across connections does so securely, yet it's not what we make but what we make happen which marks us out. We're helping those who work in the health service to connect with patients and each other; schools, colleges, and universities to teach in even the most challenging of times. We're helping businesses of all shapes and sizes to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world - whether through 5G, or otherwise.
We tackle whatever challenges come our way. We have each other's backs, we recognize our accomplishments, and we grow together. We celebrate and support one another - from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).
We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we're committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.
So, you have colorful hair? Don't care. Tattoos? Show off your ink. Like polka dots? That's cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us! #WeAreCisco
