What are the responsibilities and job description for the Director of Marketing position at City of Beaumont?
Salary
Depends on Qualifications
Location :
Beaumont, TX
Job Type
Full Time
Job Number
5537
Department
Convention & Visitors Bureau
Division
CVB
Opening Date
05/24/2024
Duties and Responsibilities
Essential Job Functions
Markets and promotes the City of Beaumont as a convention and meeting site by making presentations to sporting organizations, convention and trade show site selection groups with major emphasis on the sports market. Maintains accounts relating to sports and conventions in accordance with established policies and procedures; responsible for managing and developing accounts; coordinates programs designed to entice local citizens to support sporting, convention and meeting development; assists in planning sales blitzes. Attends tradeshows, marketplaces, and conducts out-of-town sales calls to promote Beaumont as a meeting destination. Prepares reports as required; analyzes sports markets and develops marketing direction, strategies and techniques. Responsible for marketing efforts including the annual Beaumont CVB Strategic Marketing Plan. Builds and implements innovative programs and marketing initiatives for both tourism and sales with organizational personnel in efforts to grow and build visitation and overnight stays. Oversees all website content, social media postings, ad placements, billboard updates, development of marketing materials and updates to the Regional Visitor Guide. Oversees the maintenance of the CRM partner database and Extranet and any annual content and messaging strategies for website development. Manages staff with the responsibility of creating/writing and distributing blogs, press releases and quarterly newsletters on behalf of the Beaumont Convention & Visitors Bureau. Assist with meeting/sales marketing requests and manage Meet Beaumont marketing techniques and provide support to sales team marketing terms. Manage and carry out tasks with marketing & tourism teams for local events, trade shows, and travel showcases.
Other Job Functions
Performs other duties as required. Job description statements are intended to describe the general nature and level of work being performed by employees assigned to this job title. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.
Working Conditions
Normal office environment; must be available to work Monday through Friday, 8:00 a.m. - 5:00 p.m. Position will require travel and extended working hours including weekends and holidays.Minimum Essential Qualifications
Knowledge : Knowledge of convention, trade show and event business; knowledge of marketing, sales and public relations techniques; knowledge of computers and various software.
Skills/Abilities
Skill in making sales presentations; excellent organizational and writing skills; extensive skill in the use of personal computers; ability to speak and/or make presentations to groups of various sizes; ability to work well with staff, other city departments and the press; creativity a plus.
Physical Requirements
Constantly sees, hears, sits, types, operates a PC and writes by hand; frequently files, sorts, twist body, pushes, pulls, lifts or carries objects weighing up to 25 lbs., stands, walks, operates a calculator, enters data and drives; infrequently kneels, cleans.
Education/Experience
Bachelor's degree with major course work in marketing and one (1) year related experience; minimum two (2) years' experience in sales; hospitality or event sales experience preferred.
Other
Applicant selected for hire will be subject to a background investigation and drug/alcohol screen test.
The City of Beaumont provides equal employment opportunities (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, The City of Beaumont will provide reasonable accommodations for qualified individuals with disabilities. To request a reasonable accommodation or other assistance contact a Human Resources representative at (409) 880-3777 or through RELAY Texas at 1-800-735-2989 or mail your request to P.O. Box 3827, Beaumont, Texas 77704.
The City may consider all related education and/or experience in determining the applicant's minimum qualifications and starting salary.
All Full-Time Civilian employees have the option to receive medical, prescription, and dental insurance.
01
Do you possess a valid driver's license with a good driving record or another state valid driver's license equivalent to Texas Class C with a good driving record? Texas state law requires within 30 days of residency, you must possess a valid Texas driver's license.
YesNo
02
Do you have a bachelor's degree with major coursework in marketing or equivalent and one (1) year related experience?
YesNo
03
Do you have a minimum two (2) years' experience in sales, hospitality or event sales experience OR any equivalent combination of education, experience and training which provide the knowledge and abilities necessary to perform this job?
YesNo
Required Question
Depends on Qualifications
Location :
Beaumont, TX
Job Type
Full Time
Job Number
5537
Department
Convention & Visitors Bureau
Division
CVB
Opening Date
05/24/2024
Duties and Responsibilities
Essential Job Functions
Markets and promotes the City of Beaumont as a convention and meeting site by making presentations to sporting organizations, convention and trade show site selection groups with major emphasis on the sports market. Maintains accounts relating to sports and conventions in accordance with established policies and procedures; responsible for managing and developing accounts; coordinates programs designed to entice local citizens to support sporting, convention and meeting development; assists in planning sales blitzes. Attends tradeshows, marketplaces, and conducts out-of-town sales calls to promote Beaumont as a meeting destination. Prepares reports as required; analyzes sports markets and develops marketing direction, strategies and techniques. Responsible for marketing efforts including the annual Beaumont CVB Strategic Marketing Plan. Builds and implements innovative programs and marketing initiatives for both tourism and sales with organizational personnel in efforts to grow and build visitation and overnight stays. Oversees all website content, social media postings, ad placements, billboard updates, development of marketing materials and updates to the Regional Visitor Guide. Oversees the maintenance of the CRM partner database and Extranet and any annual content and messaging strategies for website development. Manages staff with the responsibility of creating/writing and distributing blogs, press releases and quarterly newsletters on behalf of the Beaumont Convention & Visitors Bureau. Assist with meeting/sales marketing requests and manage Meet Beaumont marketing techniques and provide support to sales team marketing terms. Manage and carry out tasks with marketing & tourism teams for local events, trade shows, and travel showcases.
Other Job Functions
Performs other duties as required. Job description statements are intended to describe the general nature and level of work being performed by employees assigned to this job title. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.
Working Conditions
Normal office environment; must be available to work Monday through Friday, 8:00 a.m. - 5:00 p.m. Position will require travel and extended working hours including weekends and holidays.Minimum Essential Qualifications
Knowledge : Knowledge of convention, trade show and event business; knowledge of marketing, sales and public relations techniques; knowledge of computers and various software.
Skills/Abilities
Skill in making sales presentations; excellent organizational and writing skills; extensive skill in the use of personal computers; ability to speak and/or make presentations to groups of various sizes; ability to work well with staff, other city departments and the press; creativity a plus.
Physical Requirements
Constantly sees, hears, sits, types, operates a PC and writes by hand; frequently files, sorts, twist body, pushes, pulls, lifts or carries objects weighing up to 25 lbs., stands, walks, operates a calculator, enters data and drives; infrequently kneels, cleans.
Education/Experience
Bachelor's degree with major course work in marketing and one (1) year related experience; minimum two (2) years' experience in sales; hospitality or event sales experience preferred.
Other
Applicant selected for hire will be subject to a background investigation and drug/alcohol screen test.
The City of Beaumont provides equal employment opportunities (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, The City of Beaumont will provide reasonable accommodations for qualified individuals with disabilities. To request a reasonable accommodation or other assistance contact a Human Resources representative at (409) 880-3777 or through RELAY Texas at 1-800-735-2989 or mail your request to P.O. Box 3827, Beaumont, Texas 77704.
The City may consider all related education and/or experience in determining the applicant's minimum qualifications and starting salary.
All Full-Time Civilian employees have the option to receive medical, prescription, and dental insurance.
01
Do you possess a valid driver's license with a good driving record or another state valid driver's license equivalent to Texas Class C with a good driving record? Texas state law requires within 30 days of residency, you must possess a valid Texas driver's license.
YesNo
02
Do you have a bachelor's degree with major coursework in marketing or equivalent and one (1) year related experience?
YesNo
03
Do you have a minimum two (2) years' experience in sales, hospitality or event sales experience OR any equivalent combination of education, experience and training which provide the knowledge and abilities necessary to perform this job?
YesNo
Required Question
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