What are the responsibilities and job description for the Digital Marketing Manager position at Clearlink Technologies, LLC?
Who We're Looking For - Digital Marketing Manager
The Digital Marketing Manager role at Clearlink is unique. You’re given the support, budget, and resources to fulfill your marketing vision while also receiving a license to try new things and dive headfirst into exciting new initiatives. Instead of spending your time on proposals and pitches, you spend your time leading projects and getting things done that impact the business.
We’re looking for an experienced digital marketer and leader who can build marketing strategies from scratch, has a consistent track record of success, and is highly motivated to reach and exceed goals. You’ll help grow the business by optimizing current tactics, testing, and developing new channels.
The Consumer Brands team has experienced rapid growth over the last few years and we expect great things from our leaders. As a Digital Marketing Manager, you’ll contribute to a fun, fast-paced, positive work environment that facilitates creative ideas and encourages others to meet daring goals. We’re looking for someone who can come up to speed quickly to help us continue our current success and drive additional focus around developing new marketing channels.
The Impact You Will Make
- Collaborate with your team to develop and execute content and website strategies that align with overall business objectives.
- Develop new marketing channels from the ground up by collaboratively crafting strategic plans, driving team support, and executing on vision with a dedication to iterative improvement.
- Review, analyze, and report on core business metrics, including forecasted versus actual opportunities, conversion rates, website traffic, and more.
- Seek out new marketing opportunities through market research, competitive analysis, customer collaboration, and industry education.
- Create a long-term marketing strategy and roadmap, along with your Marketing Director, that clarifies the vision for your team’s brand/website, including channel mix, projects or campaigns, and overall priorities.
- Prioritize the work of your team, balancing long term strategic objectives and new opportunities with the overall goal of driving ambitious, sustainable growth.
- Set a standard of excellence/quality in marketing initiatives, including project completion, content creation, critical metrics, etc.
- Work cross-functionally with a team made up of a content strategist, SEO specialist, PPC specialist, full copy team, designer, front-end developer, and other team members with a focus on execution, career growth, and development.
- Collaborate with PM, compliance, and analysts to shepherd projects through the production process and ensure business objectives are met.
- Raise any roadblocks or concerns in a timely manner with appropriate team members when support services are not meeting expectations.
What You Bring
- Minimum 2 years of digital marketing experience
- Must have strong experience in content planning
- Must have strong experience with SEO
- Bachelor’s degree or equivalent experience in marketing, business, or related field
- Proven track record of developing new marketing channels
- Independent thinking and the ability to work with minimal direction or supervision
- Experience with web analytic tools like Google Analytics
- Experience in paid and organic search; AdWords, Bing, Google Search Console, etc.
- Experience managing marketing teams
- Experience with search marketing and competitive research tools like Moz, SEMRush, rank tracking tools, etc.
- Advanced Excel capabilities
- Passion and drive to achieve progress and growth
- Ability to navigate sophisticated organizations and prioritize effectively
- General business and financial acuity
- WordPress experience is a plus
Perks That Set Us Apart
- 🩺Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
- 💰Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
- 🧘♀️Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
- 🏝️Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)
- 👶🏻Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment.
- ✈️Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
- 🏠Hybrid Work Options: Embrace the flexibility and collaboration of hybrid working. This position will be expected to work in the office 4 days and remotely 1 day a week.
- 🌎World Class Facility: With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more.
- 🛟Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).
- 🤝Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.
At Clearlink, we go beyond the basics, ensuring your experience with us is not just professionally fulfilling but personally enriching too.
Interviewing at Clearlink
We know interviews can be stressful. Here are some stages you can expect from a typical interview with Clearlink.
- Once your application is submitted, we will review it and be in touch
- 30-min phone call with the Recruiting Team
- 30-min - 1 hour interview with the Hiring Manager
- 30-min - 1 hour interview with a Clearlink Panel
Some interview processes can vary, depending on the role. Your recruiter will give you a role-specific interview process during your first phone call.