Marketing Manager
Job Posting for Marketing Manager at Clearwater Living
InSite Realty Advisors is looking for a Marketing Manager to join our team and initiatives across a diverse $3B portfolio of manufactured housing communities. This is a full-time position based out of our Newport Beach office.
InSite associates enjoy great benefits:
Pay Range: 75-82k/year DOE
Roles & Responsibilities:
InSite associates enjoy great benefits:
- Highly competitive salaries
- Excellent benefits
- 401(k) generous company match
- Paid Vacation and sick leave
- Exciting opportunities to grow
- Dynamic and fast paced environment
- Culture of people first and service always
Pay Range: 75-82k/year DOE
Roles & Responsibilities:
- Website Audits and Content Management:
- Conduct regular audits of websites & home listing sites for accurate details, specials, and professional photography to ensure high-quality visuals.
- Review and optimize website copywriting for clarity and conciseness.
- Audit social media usage and engagement for each operator.
- Project manage all renderings and track CapEx details for accurate marketing
- Assist in the implementation of new website templates across the portfolio.
- Manage ongoing monthly eblast design and content to improve open rates and readability.
- Pricing Strategies and Specials:
- Assist in developing and implementing pricing strategies for leasing and sales.
- Coordinate marketing efforts to promote leasing/sales specials and campaigns.
- Maintain a tracker of special implementation & results generated.
- Administrative Support:
- Schedule meetings and appointments for the InSite team.
- Take detailed notes during meetings and distribute meeting minutes.
- Follow up on the status of key initiatives and deliverables.
- Data Management and Analysis:
- Utilize marketing data and dashboard outputs to analyze marketing data and performance metrics.
- Provide insights and recommendations based on data analysis to improve marketing strategies.
- Maintain the weekly marketing workbook which contains all property, operator initiatives & home details.
- Collaboration and Communication:
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
- Communicate effectively with internal stakeholders and external partners.
- Bachelor's Degree in Marketing, Business Administration, or related field preferred.
- Proven experience in marketing management or related roles within the real estate industry.
- Familiarity with Google Analytics, Google AdWords & Meta reporting.
- Ability to create visual graphics via Canva or like software.
- Strong attention to detail with a focus on delivering high-quality marketing materials.
- Proficiency in Microsoft Office Suite, particularly Excel.
- Excellent communication and interpersonal skills.
- Ability to multitask and prioritize tasks in a fast-paced environment.
- Knowledge of website management and content optimization is a plus
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