What are the responsibilities and job description for the Content Manager position at Coastal Detox?
Coastal Detox is the leader in Drug & Alcohol Detox service here in Florida. We have a passionate team, dedicated to the mission that is serving people and changing lives of those afflicted with this disease. If you have that same passion for making true impact on the recovery community, we encourage you to apply!
Coastal Detox is seeking a Content Manager. This position will be a critical leadership role to further progress our current digital footprint. The role will optimize the marketing mix based on performance metrics and ROI and will manage investment choices behind key levers for growth. The role will also lead our digital creative agency relationship. The ideal candidate will have experience with digital marketing including building a pipeline of prospects , designing digital marketing campaigns, and own digital properties.
- They should have a background with media planning and optimization aligning and attributing models to improve KPIs.
- They should have experience with revenue management understanding lead velocity, qualification scores, and how to run marketing as a business.
- The ideal candidate will have 8 years of experience in a marketing field. Experience with demand generation, marketing automation and managing the lead to revenue cycle.
- Background developing marketing communications as well as managing a creative agency relationship
- Experience marketing a branded service (vs. products only) requiring a highly involved purchase decision
- Maintains external connections to foster digital innovation to advance company/brand goals
- Bachelors degree
Job Type: Full-time
Pay: From $50,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Supplemental Pay:
- Bonus pay
Education:
- Bachelor's (Preferred)
Experience:
- Content creation: 3 years (Preferred)
Work Location: One location