Digital Media Specialist

Job Tittle: Digital Media Specialist

Job Location: Livonia, Mi (Hybrid Office: Tues/Thurs)

Job Type: Full Time

Responsibilities

• Continually supervise paid media campaigns to ensure performance is in alignment with plan targets.
• Find opportunities to optimize and scale existing campaigns.
• Attend regular paid media meetings and work with partners to handle optimizations and develop test plans.
• Setup campaign-level tracking for all digital media campaigns and email marketing efforts.
• Monitor monthly campaign budgets and communicate to external partners to ensure adherence to plan.
• Lead all digital media invoices, creation of purchase orders, and monthly accruals.
• Create appropriate project timelines and documentation to ensure requirements and tight timelines are met.
• Lead paid media geographic exclusions and ensure all paid media partners enforce to them.
• Partner with internal resources to provide direction using a project brief for generation of ad copy, images, video, and other creative assets for paid media campaigns.
• Research new partnerships and advertising opportunities and provide recommendations for testing.
• Assist with contract and vendor risk process for new partnerships – NDAs, SOWs, MSAs.
• Create and update process documentation for digital procedures.
• Develop content for presentations highlighting key paid media performance results to present to internal and external partners.
• Undertake daily administrative tasks to ensure coordination of marketing activities (tracking, tagging, metadata, etc.).
• Update reports with statistical and financial information for campaign analysis on an ongoing basis.
• Seek process improvements to increase effectiveness and efficiency in all aspects of this position.
• Stay current on Digital Marketing best practices, technology platforms and industry standards. Apply knowledge to the development of our digital marketing platforms and execution of digital campaigns.
• Stay up to date on industry trends and competitor campaigns to share insights and recommendations.
• Assist with other special projects as requested by management.

Qualifications

• Bachelor’s degree in marketing, business, or equivalent experience.
• 1-3 years of digital marketing, paid media experience.
• Comfortable working in a fast-paced environment, running multiple concurrent projects.
• Excellent verbal and written communication skills.
• Impeccable attention to detail and organization.
• Experience working with cross functional teams.
• Proficient in Microsoft Office Suite, with a focus on Excel.
• Knowledge of Google Ads, Facebook Ads, and other paid media platforms.
• Strong analytical skills, with experience using data to inform strategy.
• Experience with Google Analytics.

What We Offer

• A collaborative, energetic work environment where you can put your passion for people to work
• Medical, Dental, Vision, and Life Insurance coverage available on first day of employment
• 401k available with a Company match
• Pension Plan
• Performance-based incentive plan
• Holidays and Paid Time Off

Job Type: Contract

Pay: $75,000.00 - $85,000.00 per hour

Benefits:

• Dental insurance
• Paid time off

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Experience:

• digital media marketing: 1 year (Required)
• Very Experience with paid media campaigns: 1 year (Required)
• Knowledge on campaign-level tracking: 1 year (Required)
• Able to Lead all digital media invoices: 1 year (Required)

Work Location: In person