Director, Prospect Activation

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

JOB DESCRIPTION

Job Summary

Responsible for directing the development and activation of prospect acquisition strategies for the Movers, University Student and Multi-Dwelling Unit (e.g. apartment building) segments. The role is geared for a hands-on leader who can build a strategic plan for customer acquisition growth in target segments, and pull through to win share with flawless execution of targeted marketing programs. Director will be responsible for development of go to market plans aligned with HQ and field objectives while forging partnerships with marketing and channel sales organizations. Role includes responsibility for developing and managing budget, managing outside agency relationships, and working within the growth/marketing team to align proposed activity with strategic priorities of the business.

Job Description

Core Responsibilities

• Leads development of annual and quarterly marketing plans with agency partners and directs the socialization of the programs within Comcast
• Develop experiential marketing programs with clearly defined objectives and success metrics with responsibility to manage programs through development, execution and results reporting
• Own the development and optimization of direct mail programs with a focus on defining audience targeting, offer details, creative insights and reporting of results while aligning with allocated budgets
• Serve as a subject matter expert regarding key growth segments (movers, University students) utilizing internal research and data plus external data sources to understand motivations and purchase behaviors for Xfinity products
• Plan and develops promotional strategies that drive demand for core Xfinity products aligned with HQ and divisions as well as sales channel partners
• Collaborates with team members at headquarters as well as division and region organizations to bring to market key prospect growth initiatives and marketing programs
• Consistently develops comprehensive reviews of marketing program performance including insights and key drivers of national sales and promotions directed at specific segments
• Utilize data/analysis and strategic insights to package large amounts of information into concise and compelling presentations for executive audiences.
• Work cross-functionally in a matrixed environment with teams within the Growth Operations, Marketing and Sales teams to drive data and reporting improvements.
• Contributes to process improvement initiatives and business metrics development.
• Keeps abreast of business strategies, trends, initiatives, and best practices within the Company and competitive landscape.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.