Digital Analyst - Marketing and Communications

UVA Health seeks a Digital Analyst to join its Office of Strategic Marketing and Communications department, on the Digital Marketing and Engagement team. This position will support, enforce, and continue to evolve the data-driven decision culture within the Department, working with internal stakeholders to provide insights into the digital acquisition, engagement, and awareness initiatives across the department.

The Digital Analyst will need a deep understanding of a broad range of marketing channels including but not limited to SEM, SEO, social, display ads, email marketing automation, and web performance. They will need strong technical skills as well as excellent analytics skills, be detail-oriented, partner collaboratively with others and be comfortable presenting actionable insights to inform digital strategies.

• Collect, organize, and analyze customer, campaign, and web behavioral data.
• Recommend and implement testing strategies, analyze key metrics, and identify opportunities to increase effectiveness.
• Develop and present learnings from the analyses, including actionable insights and recommendations.
• Develop analytics plan to support customer journeys that map out the user's path to conversion
• Create dashboards, data visualizations, and campaign and website performance reports.
• Understands UTM best practices and knows to how to assess UTM strategy to enhance learnings.
• Monitor and analyze digital media and marketing analytics trends.
• Communicate and present to colleagues and Department leadership.

Position Compensation Range: $62,670.40 - $100,276.80 Annual

MINIMUM REQUIREMENTS
Education: Bachelor's degree

Experience: 5 years of experience in a role that focuses on leveraging analytical and reporting tools, including but not limited to Tableau, Google Analytics, and Data Studio.

Licensure/Certification: None.

PHYSICAL DEMANDS

This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

The University of Virginia, i ncluding the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.