Director of Public Relations

CommuniCare Family of Companies
Charlottesville, VA Full Time
POSTED ON 8/30/2022 CLOSED ON 2/13/2023

What are the responsibilities and job description for the Director of Public Relations position at CommuniCare Family of Companies?

Cedars Healthcare Center, a member of the CommuniCare Health Services, is seeking an experienced health care professional with sales and marketing abilities for the position of Director of Public Relations. This is an internal and external position that will focus on community marketing and will serve as a backup for admissions while being an advocate and example of superior customer service.

PURPOSE/BELIEF STATEMENT

The position of Director of Public Relations will be responsible for developing and maintaining referral relationships in the community and to meet and exceed current budgeted census goals for our facility. The yearly and quarterly sales and marketing plans will focus the day to day job tasks. The efforts of this position will work in tandem with the strategic business plan, as well as the leadership team, in the facility.

WHAT WE OFFER

The Director of Public Relations will enjoy a competitive salary and PTO package in a great, team atmosphere. CommuniCare offers full time employees a menu of benefit options from life and disability plans to medical, dental, and vision coverage from quality benefit carriers. We also offer 401(k) with employer match and Flexible Spending Accounts.

Do you have what it takes to be the next Director of Public Relations at Cedars Healthcare Center?

QUALIFICATIONS/EXPERIENCE REQUIREMENTS

  • High school graduate or GED equivalent
  • Must have proven track record of health care marketing success.
  • Previous experience as marketing / admissions in health care required. Long Term Care experience preferred.
  • Knowledge and experience with medicare, medicaid and private insurance
  • Strong written and verbal communication and attention to detail
  • Advanced computer skills
  • Reliable transportation a must
  • Flexibility with days and time needed
  • Able to work independently
  • Pleasant personality

JOB DUTIES/RESPONSIBILITIES

As the Director of Public Relations, you will take charge of:

  • Community Marketing
  • Backup for Admissions
  • Tours and Follow Ups
  • Room readiness
  • Community Events
  • Customer Service
  • Professional Events

ABOUT US

A family-owned company, we have grown to become one of the nation’s largest providers of post-acute care, which includes skilled nursing rehabilitation centers, long-term care centers, assisted living communities, independent rehabilitation centers, and long-term acute care hospitals (LTACH). Since 1984, we have provided superior, comprehensive management services for the development and management of adult living communities. We have a single job description at CommuniCare, "to reach out with our hearts and touch the hearts of others." Through this effort we create "Caring Communities" where staff, residents, clients, and family members care for and about one another.

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