FLEX Senior Manager Digital Experiences

Job Number 23042677
Job Category Administrative
Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management

JOB SUMMARY

 

This is a temporary.

The Senior Manager of Digital Experiments leads and coordinates tests to improve customer engagement, bookings, and revenue across Marriott digital touch points. This role works with internal stakeholders to identify Key performance Indicators (KPIs) and applies Conversion Rate Optimization (CRO) tactics, including A/B and multivariate testing, merchandising, personalization, and research.

The Senior Manager effects change at operational, tactical, and strategic levels across the Marriott digital organization; core responsibility include:
1. Lead a team of Marriott associates and consultants to quantify and optimize digital experiences for digital business units (a group of agile product teams). Work to improve customer acquisition, engagement, and bookings with the goal of maximizing lifetime value of current and next generation travelers.
2. Develop thought leadership by uncovering and activating the global traveler’s needs by consolidating primary and secondary research gathered from internal and external communities.
3. Guide and accelerate digital product teams through continuous improvement process by cultivating domain and subject matter expertise, providing insight and recommendations, and transition experimental findings into direct change on Marriott.com and Bonvoy app.

CANDIDATE PROFILE

Education and Experience

Required:
• Undergraduate degree in Marketing, Marketing Intelligence, Business Administration, Hotel or Hospitality Management or related major
• 5 years of relevant work experience, 2 or more years working with site optimization and/or data analysis
• Working knowledge of A/B and multivariate testing and design of experiments
• Deep, hands-on experience using Adobe Target or other enterprise experimentation platforms (e.g., Maxymiser, Optmizely)
• Hands on experience with Adobe Analytics, Tableau, or other data analysis tools
• Able to deliver engaging stories around data – e.g., mastery of Excel and PowerPoint

Preferred:
• Understanding of front-end development technologies (e.g., HTML, CSS, JavaScript)
• Experience developing HTML, CSS, and basic JavaScript
• Certification/advanced knowledge with Adobe Target
• Experience implementing experimentation strategies across digital channels
• Experience working in highly complex and fast-paced environments
• Atlassian (JIRA/Confluence) experience
• Demonstrated record of managing internal and external projects from inception to successful implementation
• Ability to align change management strategies with project
• Highly developed oral and written communication skills
• Extremely high level of analytical ability to resolve complex and difficult issues
• Very high level of interpersonal skills to work effectively with others, motivate employees, and elicit work output in a team environment.

CORE WORK ACTIVITIES

Be technical and detail oriented:
• Translate business goals and objectives into experiment-ready experience constructs
• Build campaigns using Adobe Target, including testing, targeting, recommendations and personalization
• Troubleshoot campaign issues with the support of QA and IT, including logic, HTML and JavaScript

Be creative and agile:
• Develop hypotheses that affect customer behaviors: functional, intellectual and emotion
• Create customer-driven stories based on results and illustrated with visualizations
• Drive action through insight and placing data into context
• Cocreate heuristics, protocols, methods, tools, and technologies that improve experimentation accuracy and scalability

Be a great leader of others:
• Listen, prioritize, and respond to feedback from direct reports, colleagues and supervisors
• Lead cross-functional teams comprised of Product Management, User Experience, Analytics, QA, and IT

Be analytical and results focused:
• Conduct meta-analysis of data sources and identify critical customer trends
• Partner with analytics to forecast experiment traffic requirements, test duration and expected outcomes
• Partner with analytics to analyze test results, collaborate on findings and document in PowerPoint

MANAGEMENT COMPETENCIES
Leadership
• Adaptability – Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication – Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
• Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.
Managing Execution
• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
• Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
• Technical Acumen - Understanding and utilizing professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges
o Business Process and Analysis – Knowledge of multiple processes within sponsor department; ability to document key process flows, recognize processes for redesign, identify opportunities and translate business processes into information system’s needs. Ability to define quality measures and evaluate performance against standards and to identify issues, risks and possible paths of resolution or mitigation strategies.
o IT Business Management – Ability to monitor and evaluate trends in technology, technology delivery mechanisms and IT organizational processes and tools. This includes the ability to redefine processes, make recommendations, and perfect process governance frameworks.
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
o Basic Computer Skills - Using basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
o Mathematical Reasoning - The ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
o Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
o Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
o Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law. Marriott International considers for employment qualified applicants with criminal histories consistent with applicable federal, state and local law.