What are the responsibilities and job description for the Consumer Engagement Assistant Manager position at coty?
CONSUMER ENGAGEMENT ASSISTANT MANAGER - COVERGRL
GLOBAL CONSUMER BEAUTY- NEW YORK
COTY is looking for smart leaders who are fast and passionate.
COVERGIRL is looking for a dynamic, creative, and experienced Consumer Engagement Assistant Manager to join our team. This person will help develop COVERGIRL’s strategic storytelling through 360 campaign development, communicating our brand message, sense of community and unmatched easy, breezy, beautiful culture through an engaging social-first lens—while fostering a strong and passionate digital community of brand advocates. Core responsibilities include Global Brand strategy collabortion, social strategy and campaign planning, day-to-day content management, creative concepting and execution, identifying social trends, and performance reporting.
This role is highly collaborative and will report directly to the Director of Global Consumer Engagement. Our ideal candidate is beauty, pop culture, and community obsessed. They have a keen eye for great creative and are a constant stream of innovative ideas. They love building and fostering communities and have a strong sense of how to grow and engage an audience on digital platforms. They’re a team player with an energetic, excited spirit and a passion for beauty and cosmetics. They’re a hard-worker, creative problem solver, and a multi-tasker that will hit deadlines in a fast-paced environment. They have excellent verbal and written communication skills.
THE ROLE
In this role you will be responsible for:
Consumer Engagement is an ever-changing field, so although you will have some routine responsibilities, adaptability is key in this role. Although no two-days will be the same, the below outlines the core responsibilities:
Plan and build social media strategies for brand campaigns, product launches, and partnerships
Drive brand awareness and relevance via Influencer/KOL amplification, third-party partnerships
Develop and execute innovative social-first campaigns
Create organic content for Brand TikTok Channel
Collaborate with Director of Global Consumer Engagement on brainstorms for content and campaigns
Own and update content calendars
Support execution of off-site photoshoots
Source relevant user-generated content
Write and edit social media copy for posts and creative
Coordinate giveaways and other promotions with internal and external contributors
Compile reports and recaps sharing valuable insights and learnings from data and community
Leverage Consumer/Shopper insights to ideate innovative consumer engagement initiatives to help COVERGIRL standout in the cosmetics and skincare space
Perform administrative work such as website updates and social listening
Collaborate on Creative Briefs for all Global Brand initiatives (including but not limited to Social Campaigns, Partnerships, Influencers, KOLs, Product Launches, Experiential/ Digital Events)
Skills & Knowledge
In-depth knowledge of social media channels and how each can be leveraged for various campaigns and goals effectively
Finger on the pulse of culture and trends
Ability to write and edit communications and articulate the brand 'voice' in a creative, compelling, and easy, breezy manner
Ability to shoot and edit content for TikTok and other social platforms in Brand tone of voice
Ability to jump from the creative side of marketing to the analytical side
Ability to adapt and adjust planned work by analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies
Excellent communication and interpersonal skills
Strong attention to detail and a knack for problem solving
support teams.
QUALIFICATIONS
We’d love to see candidates who have:Essential:
Bachelor’s degree
3-5 years of relevant experience in social media or digital marketing
Experience with social media content creation and campaign planning
Experience creating content and managing a brand TikTok channel
Experience working with talent and influencers
Required Skills & Knowledge:
In-depth knowledge of social media channels and how each can be leveraged for various campaigns and goals effectively
Finger on the pulse of culture and trends
Ability to write and edit communications and articulate the brand 'voice' in a creative, compelling, and easy, breezy manner
Ability to shoot and edit content for TikTok and other social platforms in Brand tone of voice
Ability to jump from the creative side of marketing to the analytical side
Ability to adapt and adjust planned work by analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies
Excellent communication and interpersonal skills
Strong attention to detail and a knack for problem solving
WHAT WE OFFER
This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
Per the NYC Vaccine Mandate, COVID-19 vaccinations are required to work in any Coty office, Retailer, or partner facility. You may find Coty’s NYC Covid-19 Vaccination Policy here .
ABOUT US
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.
Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.
EQUAL EMPLOYMENT OPPORTUNITIES
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please click on this link to review the Notification of Equal Opportunity Rights poster
Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo
GLOBAL CONSUMER BEAUTY- NEW YORK
COTY is looking for smart leaders who are fast and passionate.
COVERGIRL is looking for a dynamic, creative, and experienced Consumer Engagement Assistant Manager to join our team. This person will help develop COVERGIRL’s strategic storytelling through 360 campaign development, communicating our brand message, sense of community and unmatched easy, breezy, beautiful culture through an engaging social-first lens—while fostering a strong and passionate digital community of brand advocates. Core responsibilities include Global Brand strategy collabortion, social strategy and campaign planning, day-to-day content management, creative concepting and execution, identifying social trends, and performance reporting.
This role is highly collaborative and will report directly to the Director of Global Consumer Engagement. Our ideal candidate is beauty, pop culture, and community obsessed. They have a keen eye for great creative and are a constant stream of innovative ideas. They love building and fostering communities and have a strong sense of how to grow and engage an audience on digital platforms. They’re a team player with an energetic, excited spirit and a passion for beauty and cosmetics. They’re a hard-worker, creative problem solver, and a multi-tasker that will hit deadlines in a fast-paced environment. They have excellent verbal and written communication skills.
THE ROLE
In this role you will be responsible for:
Consumer Engagement is an ever-changing field, so although you will have some routine responsibilities, adaptability is key in this role. Although no two-days will be the same, the below outlines the core responsibilities:
Plan and build social media strategies for brand campaigns, product launches, and partnerships
Drive brand awareness and relevance via Influencer/KOL amplification, third-party partnerships
Develop and execute innovative social-first campaigns
Create organic content for Brand TikTok Channel
Collaborate with Director of Global Consumer Engagement on brainstorms for content and campaigns
Own and update content calendars
Support execution of off-site photoshoots
Source relevant user-generated content
Write and edit social media copy for posts and creative
Coordinate giveaways and other promotions with internal and external contributors
Compile reports and recaps sharing valuable insights and learnings from data and community
Leverage Consumer/Shopper insights to ideate innovative consumer engagement initiatives to help COVERGIRL standout in the cosmetics and skincare space
Perform administrative work such as website updates and social listening
Collaborate on Creative Briefs for all Global Brand initiatives (including but not limited to Social Campaigns, Partnerships, Influencers, KOLs, Product Launches, Experiential/ Digital Events)
Skills & Knowledge
In-depth knowledge of social media channels and how each can be leveraged for various campaigns and goals effectively
Finger on the pulse of culture and trends
Ability to write and edit communications and articulate the brand 'voice' in a creative, compelling, and easy, breezy manner
Ability to shoot and edit content for TikTok and other social platforms in Brand tone of voice
Ability to jump from the creative side of marketing to the analytical side
Ability to adapt and adjust planned work by analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies
Excellent communication and interpersonal skills
Strong attention to detail and a knack for problem solving
support teams.
QUALIFICATIONS
We’d love to see candidates who have:Essential:
Bachelor’s degree
3-5 years of relevant experience in social media or digital marketing
Experience with social media content creation and campaign planning
Experience creating content and managing a brand TikTok channel
Experience working with talent and influencers
Required Skills & Knowledge:
In-depth knowledge of social media channels and how each can be leveraged for various campaigns and goals effectively
Finger on the pulse of culture and trends
Ability to write and edit communications and articulate the brand 'voice' in a creative, compelling, and easy, breezy manner
Ability to shoot and edit content for TikTok and other social platforms in Brand tone of voice
Ability to jump from the creative side of marketing to the analytical side
Ability to adapt and adjust planned work by analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies
Excellent communication and interpersonal skills
Strong attention to detail and a knack for problem solving
WHAT WE OFFER
This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
Per the NYC Vaccine Mandate, COVID-19 vaccinations are required to work in any Coty office, Retailer, or partner facility. You may find Coty’s NYC Covid-19 Vaccination Policy here .
ABOUT US
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.
Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.
EQUAL EMPLOYMENT OPPORTUNITIES
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please click on this link to review the Notification of Equal Opportunity Rights poster
Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo
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