What are the responsibilities and job description for the Marketing Analyst position at Creative Circle?
Location
WFH Flexible
Type
Full-Time
Duration
Full-Time
Start
July/August
Rate
DOE
Description
Our higher-education client is looking for a Marketing Analyst to join their marketing enrollment team!
Flexible to remote work and need to be onsite once a month.
As the Marketing Analyst you will be reporting to the Director of Marketing Operations and Technology and be responsible for collaborating across enrollment marketing, admissions, and technology teams to optimize digital marketing programs (paid, earned, and owned mediums) to enhance and influence customer acquisition, segmentation, targeting, and return on marketing investment. You will be asked to:
Evaluate the effectiveness of marketing actions, recommend segmentation approaches, and deliver actionable insights to improve engagement and lifetime value.
Develop and track key performance metrics related to marketing effectiveness and impact on conversion (enrollment) and lifetime value; responsible for developing and maintaining analytics reports and dashboards on web traffic, lead generation, marketing attribution, and program enrollment trends to provide insight to key stakeholders.
Use statistical analysis, testing, and modeling to provide strategic recommendations for optimizing the College’s marketing budget and tactics to maximize return on investment.
Conduct quantitative research, experiments, and A/B tests designed to improve and optimize conversion rates across a variety of owned and paid digital channels: paid and organic search, display advertising, email, and web properties.
Serve as a consultative lead with campus partners for all digital media (paid, earned, and owned) strategies aimed to move target audiences from awareness to enrollment to lifelong engagement with the College.
Ideal Marketing Analyst:
3-5 years of experience focused on business and/or marketing intelligence, marketing campaign measurement, and/or sales database management.
Highly analytical and detail-oriented. Conscientious in regard to managing data and analytical quality. Advanced quantitative and statistics knowledge, someone who has experience in a larger framework
Proven experience with marketing automation software, digital analytics platforms (Google Analytics or Adobe Analytics); cloud-based CRM (Salesforce’s Salescloud and or Marketing cloud); data visualization tools (such as Tableau, Google Data Studio or Qlik); and market research tools.
Understanding of usability and user-centered design.
Team-oriented and self-motivated, with the ability to think creatively and analytically; able to work effectively in an autonomous environment when needed.
Nice to have: previous experience working in an agile environment
#IND123
#LI-HB2
Flexible to remote work and need to be onsite once a month.
As the Marketing Analyst you will be reporting to the Director of Marketing Operations and Technology and be responsible for collaborating across enrollment marketing, admissions, and technology teams to optimize digital marketing programs (paid, earned, and owned mediums) to enhance and influence customer acquisition, segmentation, targeting, and return on marketing investment. You will be asked to:
Ideal Marketing Analyst:
#IND123
#LI-HB2
Marketing Analyst
SentientJet -
Quincy, MA
Marketing Analyst
Flexjet -
Quincy, MA
Remote Market Research Analyst | WFH Insights
Get It - Marketing -
Boston, MA
