Paid Media Manager

Ideal candidate has held a senior paid social acquisition role at a leading startup, large digital brand, or agency and is highly creative yet analytical. Your role will be to manage the creation, execution, and optimization of Pura Vida’s digital marketing strategies to scale our ecommerce business, while optimizing return on advertising spend (ROAS) and increasing brand awareness. You will primarily be reporting to our VP of eCom & marketing and manage two specialists. You’ll also partner closely with our in-house social media, design, marketing, finance and merchandising teams. This role is perfect for someone who is highly collaborative and self-motivated at the same time ESSENTIAL DUTIES &RESPONSIBILITIES (Note: Other duties may be assigned) To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Develop and implement data-driven strategies across digital platforms (including paid social, paid search, SMS, display and affiliate marketing) to support customer acquisition and retention goals. Lead the charge on Meta and TikTok ads, manage day-to-day budget optimization and overall creative/targeting strategy. Monitor spend across all paid channels to ensure we are pacing well towards budget and forecast and providing daily/weekly tracking of performance metrics. Collaborate with the digital team and ad agency to analyze ad performance and model attribution. Manage external agency relationships with an emphasis on collaboration, transparency, and responsiveness; ensuring all parties are running highly effective programs and optimizing for all opportunities. Pull, prepare and present campaign and channel level data, insights and action items for internal teams and 3rd party vendors. Develop creative briefs and collaborate with in house creative teams as well as contract photographers/influencers to generate compelling ad content. Build a paid social strategy to support our marketing calendar and high-level business goals. Draft compelling ad copy for evergreen campaigns and seasonal promotions for all advertising channels. Develop testing roadmap in key areas such as ad creative, channel mix and targeting. EDUCATION AND/OR EXPERIENCE BA/BS in Business, Advertising, Marketing, or equivalent professional experience. 5 years of paid social advertising experience preferably in eCommerce. 2 years directing or managing/supervising experience preferred. Managed a monthly budget of 1MM on paid social, Meta ad buying experience is essential for this role with track record of growth. Preferred experience with Google, TikTok, Snapchat, Pinterest, Podcast and/or Affiliate advertising. KNOWLEDGE, SKILLS & ABILITIES Solid proficiency with Microsoft Excel, Google Analytics & Shopify. Excellent verbal and written communication skills. Collaborative energy, takes extra initiative while maintaining an optimistic outlook Ability to work in a faced paced environment ENVIRONMENT & PHYSICAL DEMANDS The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Office environment. Utilizing an office desk – sitting, reading, listening, or speaking with the ability to move intermittently throughout the day Strong sensory skills, such as good eyesight, good hearing, and dexterity Ability to operate office equipment, including computers, copiers, fax machines, and phones Ability to occasionally lift and/or move up to 10 pounds Equal Opportunity Employer/Vets/Disabled Pura Vida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. For more information, please click the following links: Equal Employment and Affirmative Action Policy Know Your Rights: Workplace Discrimination is Illegal (in English) Know Your Rights: Workplace Discrimination is Illegal (in Spanish) Pay Transparency (in English) Pay Transparency (in Spanish) E-Verify Participation Poster Right to Work Poster (English) Right to Work Poster (Spanish) California Privacy Notice If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to applicationassistance@VeraBradley.com. Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address. Compensation Range $86,250.00 - $129,260.00 In the summer of 2010, a college graduation trip to Costa Rica turned into a life-changing business venture for two Southern California friends, Griffin Thall and Paul Goodman. Griffin and Paul crossed paths with two bracelet artisans, who’s colorful handmade bracelets captured the essence of their journey. Hoping to help the artisans—who were living in poverty—the friends bought 400 bracelets to take back home to San Diego, placing them in a local boutique and selling out in a matter of days. Before long, they realized that these bracelets were more than just simple string designs. They were a movement symbolizing the “Pura Vida” lifestyle. Translating to “pure life” in Spanish, this philosophy is all about appreciating life’s simple pleasures—about slowing things down and living life to the fullest. Every Pura Vida product is carefully handcrafted by artisans in Costa Rica, El Salvador, India and more. The bracelets, accessories and other lifestyle products are worn by millions of people all over the globe, providing full-time jobs to more than 800 artisans. At Pura Vida Bracelets, we dream to do more, and it’s our mission to give back in everything we do. That’s why we created our Charity Collection, which has donated nearly $2 million to incredible causes our customers care about. We make it our mission to treat our artisan partners and employees like family, offering amazing benefits, competitive pay, a collaborative work environment and other cool perks. We welcome all, embrace inclusion and celebrate diversity. We believe it is our individual uniqueness that makes our community so incredibly vibrant.

Salary : $86,250 - $129,260