Marketing Strategist

ESSENTIAL JOB FUNCTIONS:

• Utilizes understanding of CU1’s product and service offerings and unique differentiators to successfully communicate value to members and position CU1’s brand within the market.
• Assists in the management of marketing goals, calendar/plans, budget, deliverables, and deadlines.

• Facilitates key initiatives across department functions including brand awareness, brand management, partnerships and sponsorships, product marketing campaigns, and advertising.
• Develops comprehensive creative/design elements, messages, and advertisements built for multiple channels (paid, earned, and owned) that strategically position CU1 and drive the intended action of targeted audiences.

• Monitors campaign and ongoing project KPIs and identifies optimization opportunities.

• Provides quality assurance on content and branding across channels including direct mailers, email, digital advertisements, print, website, social media, sponsorships, etc.
• Maintains a thorough knowledge of Credit Union 1’s brand, products and services, and trends within the marketing industry, competitors, etc. to provide recommended opportunities.
• Works across functional areas of the organization to ensure a consistent experience across communication channels.
• Serves as cross-functional campaign liaison with corporate stakeholders, such as Corporate Communications, Operations, Branch Strategy, Compliance, leadership, etc. to ensure all marketing materials conform to business unit, compliance, regulatory and security requirements

ADDITIONAL RESPONSIBILITIES:

• Demonstrates support for the corporate mission, vision, and values.
• Occasional travel and work outside of normal business hours, including the weekend may be required.
• Champion Credit Union 1 brand standards ensuring all department employees and third-party vendors follow brand guidelines.
• Supports Marketing Director to ensure efficiency of day-to-day operations.
• Performs other duties as assigned.

JOB QUALIFICATIONS:

• A 4-year degree in marketing, communication, or related field.
• Minimum of 2 years of experience in branding, marketing, or communications.
• Working knowledge of MS Office products, Asana, as well as CRM and data management tools.
• Experience executing marketing automation and analysis as well as cross-channel promotions (earned, owned, and paid) for brand and product promotion is preferred.
• Expert verbal and written communication skills.
• Must have strong interpersonal skills, and be able to thrive in a collaborative environment.
• Must have a keen eye for detail, proofreading, and editing with a proven track record of having executed and completed projects on time.
• Preferred knowledge of state and Federal laws, industry regulations, principles, and practices; and company policies that govern CU1’s products/services.
• This position is responsible for abiding and complying with the policy for compliance with the Bank Secrecy Act and anti-money laundering laws and regulations (BSA/AML) and the policy for compliance with office of foreign assets control laws and regulations (OFAC).

Please note: Credit Union 1 does not provide relocation assistance. If selected for an on-site position, candidates will be responsible for relocating to Alaska prior to the agreed upon start date at their own expense.      

Only applicants who meet the minimum requirements for this position will be considered for an interview. This position is open to a hybrid work schedule with the ability to work on-site at our Abbott Headquarters. This position is open until filled. 

Thank you for your interest in the opportunity with Credit Union 1!

Background Screening Statement: Candidates selected for a position at Credit Union 1 will be subject to a criminal background check prior to their employment. An offer of employment may be rejected or terminated based on receipt of an unacceptable background screening.  

EEO Statement: Credit Union 1 provides equal employment opportunities to all employees and applicants for employment, prohibiting discrimination and harassment of any type without regard to race, color, religion, sex, age, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identify or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

E-Verify Statement: Credit Union 1 participates in E-Verify and will provide the federal government with your form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, Credit Union 1 is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before Credit Union 1 can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer an completed the Form I-9. For more information on E-Verify, or if you believe that Credit Union 1 has violated its E-Verify responsibilities, please contact DHS at 888-897-7781 or dhs.gov/e-verify.