Marketing Manager

We are CREtelligent.

What happens when you combine comprehensive commercial property data sources, predictive analytics, in-house Commercial Real Estate (CRE) experts, cutting-edge commercial real estate due diligence technology, and a talented, motivated, humble team ready to modernize and disrupt a multi-trillion-dollar industry? Put simply, you get CREtelligent - Commercial Real Estate Due Diligence.

We are Innovators.

With a wide range of innovative end-to-end commercial due diligence solutions, we are revolutionizing commercial real estate due diligence for the Financial and Corporate real estate industries. Our CRE PropTech solutions and services enable our clients to improve pull-through rates, collapse transaction cycle time, mitigate risk, and improve their customer’s experience throughout the commercial loan underwriting, or due diligence process.

Who We’re Looking For:

CREtelligent is looking for a Marketing Manager to focus on our Corporate Services business and is located near Sacramento, California; Akron, Ohio; or North Palm Beach, Florida. This will be a hybrid position with up to 15% travel.

What traits and expertise does a Marketing Manager at CREtelligent possess?

Personally...

They are humble, kind, and very much in line with the theory of Servant Leadership. They are authentic and great listeners; they possess empathetic qualities and an evolved sense of self-awareness. They are deserving of leadership because they are worth following.

Professionally...

They are a superhero mash-up of master marketer and storyteller. Ideally, they possess commercial real estate due diligence industry knowledge and relationships. They understand product position and innovation and project management. A hit-the-ground running campaign executioner with a heavy dose of organization and attention to detail. Finally, they are great written and verbal communicators and overall stellar team player.

Key Attributes:

• 3 - 5 years of experience in Marketing, Product Marketing, Marketing Campaign Management, Content Creation or related discipline with a history of defining and launching products and programs in a B2B PaaS and/or SaaS environment. Experience in the retail or corporate real estate industry a plus.

• Bachelor’s degree in marketing, public relations, communications, journalism, or related fields

• Experience with executing demand generation campaigns in HubSpot, LinkedIn, Google AdWords, and Google Analytics - including content and ad creation, emails, landing pages, webinars, etc.

• Excellent writing skills and ability to create meaningful content including blogs, whitepapers, case studies, webcasts, proposals, sales collateral, value propositions, and presentations (sample will be required)

• Experience identifying applicable associations, conferences, and tradeshows and maximizing ROI from related memberships and sponsorship. You have attended tradeshows and conferences and are comfortable representing a company’s brand and value proposition.

• A big one - you truly understand B2B marketing across multiple channels and have a passion for it. More importantly, you can create a plan based on targeted prospect values and create, manage, and measure campaign efficacy with little oversight.

• Understanding of social media including LinkedIn, and Twitter, and how to leverage those channels to deliver content.

If you answered Yes to the above, we'd love to speak with you!

We're looking for a Marketing Manager to take our demand gen, brand marketing, and communications to the next level.

You'll be responsible for helping Go-to-Market (GTM) team develop our demand generation, education, and product awareness strategy. You will be intimately involved with testing new ways to drive demand from existing clients and setting a foundation for major growth in 2022 and beyond. Equally important will be your expert Content Creation - stories, articles, product descriptions, and social media communications will fall into your area of leadership.

You'll need a solid B2B marketing background, strong writing AND proofing chops, comfort being scrappy in a small company environment, and the ability to get things done independently. You will report directly to our Director of Marketing and collaborate closely with other team members. You are comfortable in a "flat organization" and appreciate open-door communications and "internal client" requests/input.

What you’ll do:

• Develop and manage integrated B2B marketing campaigns focused on CREtelligent’s Corporate industry segment, including insurance, telecom, retail, legal, and construction firms

• Develop and manage campaigns to retain and increase revenue from existing clients

• Execute demand generation campaigns in HubSpot, LinkedIn, Google AdWords, and Google Analytics - including content and ad creation, emails, landing pages, webinars, etc.

• Create and manage campaigns from start to finish – planning, strategy, implementation, tracking, measurement, and reporting.

• Develop and refine buyer personas and audiences that help in the development of target messages and campaigns

• Develop and manage content used on website, sales collateral, sales presentations, blogs, case studies, testimonials, etc.

• Work in close collaboration with colleagues from Product, Sales, and Client Success to deliver effective campaigns, including new product launches

• Help identify opportunities to improve marketing efficiency and effectiveness through better audience segmentation, marketing techniques, and processes

• Ensure that the organization’s brand and identity are adhered to in campaigns and all communication channels

• Identify, plan and manage company participation in tradeshows, conferences, webinars, and industry events; manage related vendors

• 10-15% travel required

Final considerations:

Culture means everything to us. We work to ensure satisfaction and a feeling of well-being for our team members. This isn’t just corporate speak, this is fundamental to who we are now and will remain fundamental to the company we are building. Honesty, Integrity, Accountability, Innovation, and a relentless desire to serve our external and internal clients are key to your and our success. We are looking for people who feel this deeply and hope to launch a meaningful career with us. If this resonates with you, we would love to speak with you ASAP.

Benefits

At CREtelligent, we believe that working hard and working fast doesn’t have to come at the expense of a healthy work-life balance. One of the greatest benefits of working at CREtelligent is that you will find yourself surrounded by incredible and intelligent people with a shared mission. On top of it all, we deliver the benefits you’d expect and beyond including:

HEALTH AND WELLNESS

What’s important to you and your family is important to us.

• We offer comprehensive extended health care coverage - medical, dental, vision, life insurance, disability insurance, medical transportation plan, critical illness insurance, pet insurance, and more

• 401k and Roth Retirement Plans

• Weekly all employee Yoga is conducted by Zoom so you can be home in your PJs and socks to join!

• Gold River, CA employees have unlimited access to a full gym right on site.

• Wellness, wellness, wellness is a major mantra – Be the best version of YOU and we will pay you to take care of your health – You are OUR priority

UNLIMITED TIME OFF

Take time as you need it, your position is part of our professional paid time off plan with no tracking and no accruals, very simply put – work hard play hard.

FUN

Off-site adventures, ping-pong, unique traditions, monthly birthday celebrations, Lunch and Learns, and a relaxed office environment. Show up and be your wonderful self.

FLEXIBILITY

Having the ability to adjust your work schedule to meet both the needs of your team and those of your personal life is just as important to us as it is to you. This means some days you’ll work from the office and some days you’ll work from home. You’re a professional and we’ll treat you like one.

FAMILY

We believe in supporting strong family units from day one – this starts with supporting parents with paid maternity and paternity leave. As the primary caregiver to a newborn, we provide 12 weeks paid leave another 4 weeks of part-time paid transition time to support your return. As the supporting caregiver, we provide 6 weeks of paid leave. As part of the CREtelligent team, your health and happiness are directly connected to that of your families – we get this and make it a priority.

COMMUNITY OUTREACH – VOLUNTEER TIME OFF

We provide all full-time employees with a half day of paid volunteer time – volunteering and supporting our local communities is that important that we put our money where our mouth is to support you in making a difference.

OFFICE FUEL

We’re an environment that cares about your well-being – we provide healthy (and fun) snacks, drinks, coffee, and a doughnut or two to sweeten things up.

COMMUNICATION AND PROFESSIONAL DEVELOPMENT

• To stay connected we hold monthly all-team huddles and quarterly all-hands meetings to celebrate milestones, share updates, and welcome new hires.

• Our managers hold regular employee one-on-one sessions to support your goal achievement and personal development

• Educate, Share, Learn sessions – your growth and development is our growth and development

Job Type: Full-time

Pay: $60,300.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to commute/relocate:

• Akron, OH 44312: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 3 years (Required)

Work Location: Hybrid remote in Akron, OH 44312

Salary : $60,300 - $75,000