What are the responsibilities and job description for the Marketing Science Intern position at Critical Mass?
Join Us.
For over two decades, we’ve worked with a steady stream of the world’s best brands. We’re a global agency with Canadian roots that have stuck with us: Work hard. Be real. Feel proud, but stay humble. Accept others for who they are. So, while the world knows us as a digital experience design agency with a relentless focus on the customer, we think of ourselves as something more. If that sounds good to you—then we hope you’ll join us.
Our mission as an agency is to create experiences that improve customers' lives.
Come onboard for a full-time (40 hours per week) internship and get unique experience working with real clients. During your initial onboarding, you will embark on a custom-built learning journey to understand what we do, who we are, and how we engage our people and clients. You will attend exclusive soft-skill building webinars spanning professional development/leadership, innovation, and diversity & inclusion. Every intern has a full ecosystem of constant support and even in a remote world, we stay connected with virtual parties, town halls, and other fun networking events.
Real work - no running errands or getting coffee. You will be working on real client projects and deliverables.
Mentorship - each intern receives 1:1 support from a mentor aligned to their discipline.
Get Paid for Your Ideas - There are no unpaid internships at CM.
This 12-week internship commences January 10, 2022. Deadline to apply for this internship is November 19, 2021.
All interns must be available to start on the date listed above.
The principle goal for the Marketing Science Intern will be to diligently execute the day-to-day activities required to maintain a marketing science program and to assist in developing innovative products and deliverables. The major objective is to perfect existing skills, learn and understand new measurement methods and tools
You Will:
- Use web analytics, social, survey, and mobile measurement tools
- Develop tagging requirements, test and perform data quality assurance
- QA, identify issues, document and debug code and software issues working with Tech team
- Develop and test campaign tracking codes (collaborating with other agencies when necessary)
- Use Excel, Tableau, or DW/BI reporting system management
- Test software management and develop testing strategies
- Develop and analyze segmentation data, social media data, survey responses, market share information, web behavioral analysis
- Generate reporting and analysis, interpreting web analytics
- Use statistical analysis / data science tools like R, Python, or SPSS
- Analyze site traffic, search, and e-commerce analysis
- Have experience with A/B or multivariate testing results analysis
- Assist in analysis presentation development (story telling with data), internal and client team presentation of analysis
You Have:
- Post-secondary degree; statistical based degree a plus
- An interest in digital marketing and how organizations use social media in their campaigns
- Proficiency with Excel
- Excellent attention to detail and naturally strong memory
- Experience using the scientific method
- The skill of learning
- Active listening skills
- Solution-oriented thinking capabilities
- Good communication and writing skills