Senior Media Planner, Local TV/Digital

Senior Media Planner 

As an Senior Media Planner specializing in Local TV and Digital, you are eager to dive into the world of media trafficking, reporting, and implementation. You're ready to hit the ground running with support from the Media team. With guidance from your Media Director, you're prepared to break into the digital media landscape, with an emphasis on supporting our clients in connecting effectively with their local target audience through TV and digital advertising. You'll develop a strong understanding of the local media landscape. You'll learn as much as you can about current media trends and the collaboration between media syndication and creative development.

Your passion for media shines through in the office, and your enthusiastic personality drives you to offer insights into campaign analysis and optimization. You're eager to get hands-on experience across all areas of the media process and are prepared to learn from our experienced team at Critical Mass. In addition, you will assist the Media team with administrative needs, including briefing the team on client files, campaign contracts, and conducting research.

You Will: 

• Coordinate the management, trafficking, optimization, and reporting of all campaign initiatives.
• Work to execute payment of invoices and pre-bill process.
• Be responsible for all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
• Support Marketing and Media Managers in reporting templates, management and presentations to clients.
• Be responsible for pulling and delivering accurate data in initial analyses.
• Research and prepare new information for paid media plans, RFPs, and presentations.
• Evaluate, build, and maintain relationships in the display and emerging media community.
• Stay up to date on and sharing the Marketing and Media groups on the latest trends in interactive marketing/media and developments.
• Aid in the development of “Point of View” (POV) documents on new trends or special opportunities.
• Participate in new business efforts as needed by team lead(s).

You Have: 

• Exposure or general understanding of digital media, or relevant capstone projects or internships.
• Familiarity with Google ad products—bonus points if you’re familiar with Google AdWords.
• Familiarity with and passion for digital media.
• Strong interpersonal, written, and verbal communication skills.
• Ability to multi-task and meet deadlines while paying attention to details.
• Ability to work effectively under stressful situations and time constraints.
• Good project management, planning and organizational skills.
• Ability to work independently yet seek help when needed.
• Proficient in MS Office, specifically Excel.
• Independent and able to work with minimal supervision while maintaining focus and productivity.
• Flexible and able to quickly adapt to new situations.
• Knowledge of DoubleClick DCM 6 trafficking and reporting, DFP is a plus.
• Adobe programmatic experience a plus.

The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, and employee experience possible!  CM new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.  The ask stems from our want to:

• Strengthen opportunity for continuous learning
• Improve collaboration and team relationships.
• Increase employee engagement

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, sick days, and flex days
• Access to online services for families and new parents
• Extensive winter holiday office closures
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Internal Learning and Development programs
• Enterprise-wide employee discounts