How much does a Media Planning Analyst II make in the United States? The average Media Planning Analyst II salary in the United States is $70,893 as of May 28, 2024, but the range typically falls between $60,753 and $80,499. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Media Planning Analyst II Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Media Planning Analyst II Salary $51,521 US May 28, 2024
25th Percentile Media Planning Analyst II Salary $60,753 US May 28, 2024
50th Percentile Media Planning Analyst II Salary $70,893 US May 28, 2024
75th Percentile Media Planning Analyst II Salary $80,499 US May 28, 2024
90th Percentile Media Planning Analyst II Salary $89,245 US May 28, 2024
25% $60,753 10% $51,521 90% $89,245 75% $80,499 $70,893 50%(Median) Didn’t find job title? Click
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What skills does a Media Planning Analyst II need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Planning: An act or process of making or carrying out plans. Establishment of goals, policies, and procedures for a social or economic unit city planning business planning.

2.

Media Buying: Media buying is taking a commercial, or newspaper ad, or other sales message and getting it viewed by the intended audience. For example, an advertisement for Centrum Silver (vitamins for senior citizens) would not do well in Teen Beat magazine (a magazine for teens). A media buyer links the ad to the intended audience in order to make the ad effective. These ads are intended to sell a product and may be published on TV, online, newspapers or magazines. The media buyer negotiates price and placement of the ad for the advertisers.

3.

Campaign Management: Planning, tracking and analyzing of all the marketing initiatives to increase the quality of our business's strategies.

Planning 16.68%
Media Buying 2.47%
Campaign Management 1.3%
Others 79.55%
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Job Description for Media Planning Analyst II

Media Planning Analyst II is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planning Analyst II uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planning Analyst II collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planning Analyst II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planning Analyst II typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Media Planning Analyst II

Career Path for Media Planning Analyst II

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Media Planning Analyst II, the first career path typically starts with an Advertising Coordinator III position, and then progresses to Advertising Coordinator IV.

Additionally, the second career path typically starts with a Media Planning Analyst III position, and then progresses to Media Planning Analyst IV.

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Media Planning Analyst II salary varies from city to city. Compared with national average salary of Media Planning Analyst II, the highest Media Planning Analyst II salary is in San Francisco, CA, where the Media Planning Analyst II salary is 25.0% above. The lowest Media Planning Analyst II salary is in Miami, FL, where the Media Planning Analyst II salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a Media Planning Analyst II, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
60753
80499
70893

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
62781
84025
72815
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Media Planning Analyst II in the United States. The base salary for Media Planning Analyst II ranges from $60,753 to $80,499 with the average base salary of $70,893. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $62,781 to $84,025 with the average total cash compensation of $72,815.
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60753
80499

 

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Skills associated with Media Planning Analyst II: Media Planning, Vendor Relationships, Campaign Management, Customer Insights ...More

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Salary estimation for Media Planning Analyst II at companies like : AGB Holdings LLC, Radiology Group, Pc, Sc, Empire State College State University of New York

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Media Planning Analyst II Salary in United States
Media Planning Analyst II Salary Graph, Regional Distribution and Summary