As of July 01, 2026, the average salary for a Media Planning Analyst II in the United States is $67,733 per year, which breaks down to an hourly rate of $33.
However, a Media Planning Analyst II's salary can vary significantly. Here’s a look at the typical salary range:
Compensation Planning
Develop a Job Description
Pay Equity
2026 Compensation Trend
Recruit with AI
AI Onboarding
A Media Planning Analyst II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education, and company size can directly affect your earning potential.
Experience is a primary driver of a Media Planning Analyst II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Media Planning Analyst I | 0-2 years | $56,085 |
| Media Planning Analyst II | 2-4 years | $67,733 |
| Media Planning Analyst III | 4-7 years | $87,796 |
| Media Planning Analyst IV | 7+ years | $115,364 |
| Media Supervisor | 7+ years | $101,665 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Media Planning Analyst IIs. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Planning | 17.01% |
| PowerPoint | 2.55% |
| Campaign Management | 1.33% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Customer Relationship Management
|
$73,829 |
9%
|
|
Leadership
|
$72,474 |
7%
|
|
RFP
|
$71,797 |
6%
|
|
Innovation
|
$71,797 |
6%
|
|
B2C
|
$71,120 |
5%
|
|
Relationship Management
|
$71,120 |
5%
|
Media Planning Analyst II salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $75,759. While startup companies pay approximate $64,069.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $64,069 |
| Growth Stage | 51~500 | $67,763 |
| Established | 501~5000 | $73,160 |
| Enterprise | 5000+ | $75,759 |
For Media Planning Analyst II roles, the industry you choose can affect earning potential by as much as 35% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Software & Networking sectors offer the strongest compensation, at 15% above the average. In contrast, Media Planning Analyst positions in Transportation or Hospitality & Leisure typically offer lower base pay, as these industries often view Media Planning Analyst II as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Financial Services | $77,893 | $37.0 | 15% |
| Software & Networking | $77,893 | $37.0 | 15% |
| Aerospace & Defense | $74,506 | $36.0 | 10% |
| Energy & Utilities | $74,506 | $36.0 | 10% |
| Pharmaceuticals | $74,506 | $36.0 | 10% |
Your level of education can impact your salary potential. While many Media Planning Analyst IIs enter the field with a High School Diploma or Technical Certificate degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for a Media Planning Analyst II with a High School Diploma or Technical Certificate is between $66,586 and $72,356).
Media Planning Analyst II Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.7% |
| High School | 1.2% |
| Associates | 2.1% |
| Bachelors | 85.4% |
| Masters | 10.5% |
| Doctorate | 0.1% |
Understanding how a Media Planning Analyst II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on July 01, 2026Promotions are the fastest way to increase your earnings. As a Media Planning Analyst II, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.
| Next Step Role | Estimate Salary | Projected Raise |
|---|---|---|
| Advertising Coordinator III | $87,803 | 30% |
| Media Planning Analyst III | $87,796 | 30% |
Salaries for a Media Planning Analyst II can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $71,904 in 2023 to around $72,029 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Media Planning Analyst II salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
View More
|
| 2023 | $71,904 |
| 2024 | $72,441 |
| 2025 | $72,029 |
| 2026 |
View More
|
| 2027 |
View More
|
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation PlanningHere are companies hiring for Media Planning Analyst II and their salaries, click below for more details.
Ready to take the next step in your career? Browse thousands of current Media Planning Analyst II job openings on our job board. Use the search bar below to find your perfect match.
Get a Salary Increase
Analyze the market and your qualifications to negotiate your salary with confidence.
Search Job Openings
Search thousands of open positions to find your next opportunity.
Adjust Employee Salary
Individualize employee pay based on unique job requirements and personal qualifications.
Price My Industry Jobs
Get the latest market price for benchmark jobs and jobs in your industry.
A Media Planning Analyst II's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Media Planning Analyst II earns the most in San Jose, CA, where the annual salary of a Media Planning Analyst II is $85,432.
The highest pay for Media Planning Analyst II is $73,839.
The lowest pay for Media Planning Analyst II is $57,292.
Responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience.
The Financial Services industry offers the highest average compensation for Media Planning Analyst II roles, with salaries approximately 15% above the market median.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
Salary.com's CompAnalyst platform offers:
