What are the responsibilities and job description for the Sr. Director of Marketing and Digital Analytics position at CrossCountry Mortgage, LLC.?
CrossCountry Mortgage (CCM) is one of the nation’s top 3 retail mortgage lenders with more than 7,000 employees operating nearly 600 branches across all 50 states. We have been recognized nine times on the Inc. 5000 list of America’s fastest-growing private businesses and have received countless awards for our standout culture. Through our dedication to getting it done, we make every mortgage feel like a win.
A culture where you can grow! CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You’ll get unwavering support from all departments and total transparency from the top down.
CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.
Position Overview:
The Senior Director of Marketing and Digital Analytics leads our web and digital marketing to support the growth of our company’s digital presence and our loan officers and branches.
The Senior Director of Marketing and Digital Analytics is very involved with developing and spearheading the digital strategy channel and execution of digital initiatives to grow our brand’s web presence. They will lead a large team to execute the roadmap by setting up testing, tracking, and analyzing digital marketing campaigns.
Job Responsibilities:
- Oversee internal digital marketing team; establish goals and techniques of digital marketing campaigns; communicate marketing plans.
- Own the end-to-end responsibility for website rebuild &changes from ideation to implementation to measurement.
- Execute lifecycle campaigns, social media, SEO and SEM strategies; continually improve and optimize website features and landing pages as needed.
- Conduct market analysis and prioritize marketing projects; allocate resources amongst projects; manage digital and web projects from discovery to implementation.
- Improve digital strategies that drive traffic and ROI for our company and loan officers.
- Regularly analyze data using third-party tools to understand user behavior and provide insight into the topics that drive interest and engagement.
- Track and report on analytics.
- Review and analyze market and consumer trends, and competitor activities; evaluate strategy effectiveness.
- Lead reputation management strategies and online review generation best practices.
- Create efficiencies and automations through large data sets.
- Enhance current audience segments, leveraging internal and 3rd party, AI & data from partners to define journeys for participants based on life stages, behavioral data, etc.
- Serve as a subject-matter expert, helping colleagues gain expertise and provide consultation & training to stakeholders in areas such as search engine optimization, lead generation, social media, customer experience, analytics, etc.
- Partner with marketing and other internal departments to facilitate and carry out digital-related projects and tasks.
- Work with our branch network to coordinate and process digital marketing requests.
- Other duties as assigned.
Qualifications and Skills:
- 8 years of experience with digital marketing and strategy with an emphasis on web.
- Bachelor’s degree in Marketing, or related field.
- Experience in a senior marketing role.
- Experience engaging and growing consumer interest via digital channels.
- Experience managing outside digital agencies and vendors.
- Experience in various marketing tools to perform keyword research, competitive analysis, and other search marketing activities.
- Proficient in Tableau, Sigma, and other measurement tools.
- Hands-on experience with experimentation (A/B/n testing), personalization.
- Thorough understanding of digital marketing principles.
- Experience partnering with cross-functional teams to produce compliant materials, meeting all industry-related requirements/regulations.
- Experience maintaining and updating reports, and internal files for record-keeping and audit purposes.
- Experience with Kentico, WordPress CMS, or similar, preferred.
- Experience with HTML, CSS, and JS, preferred.
- Certification in Google Data Analytics, preferred.
- Prior experience in financial services, preferred.
This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.
CrossCountry Mortgage, LLC offers MORE than a job, we offer a career. Apply now to begin your path to success! careersatccm.com
CrossCountry Mortgage, LLC strives to provide employees with a robust benefit package: https://mycrosscountrybenefits.com/
California residents: Please see CrossCountry’s privacy statement for information about how CrossCountry collects and uses personal information about California consumers.
CrossCountry Mortgage, LLC. (NMLS3029) is an Equal Opportunity Employer committed to workforce diversity. Qualified applicants will receive consideration without regard to race, religion, creed, color, orientation, gender, age, national origin, veteran status, disability status, marital status, sexual orientation, gender identity, or gender expression, or any other protected status in accordance with all applicable federal, state and local laws. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation. The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion. Employment is contingent upon successful completion of a background investigation. CrossCountry Mortgage, LLC. is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. To verify licensing, please visit www.NMLSConsumerAccess.org.
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