What are the responsibilities and job description for the Marketing Manager CRM position at Curaleaf?
Curaleaf Culture:
At Curaleaf, we have a passionate commitment in everything we do. From innovative products to promoting social justice, from environmental sustainability to building world-class brands, we know that none of this is possible without our Team Members, which is why we’ve committed to fostering a diverse and inclusive experience for all.
What You’ll Do:
The Marketing Manager for CRM will support the strategy, development, and execution of CRM programs across our portfolio of brands, driving traffic and sales at our retail stores and building awareness and demand for our brands and products. This role will have a voice in communication strategy and testing plans.
What You’ll Bring:
3 years of CRM experience, with at least three of those years in the retail industry, with experience working with large data sets.
- Hands-on experience with communication channels of email, push, in-app, and SMS at scale. The more complex, the better, including large, multi-wave, multi-segment, multi-channel, automated marketing campaigns. Knowledgeable in CSS & HTML and desire to grow skills in these areas.
- Hands-on experience with webhooks and API is preferred.
- Must have an intimate working knowledge of MarTech platforms and integration with CRM.
- Natural collaboration skills and service orientation.
- Strong organizational and project management skills.
- Supporting the CRM team in all aspects of CRM marketing campaigns and lifecycle triggers
- Support setting the strategy of CRM lifecycle journey programs.
- Support building, Quality Assurance, and schedule deployment of error-free SMS, email, and mobile push messages.
- The candidate must be a self-starter, flexible to work in a collaborative structure, and thrive in a fast-paced environment.
- Thrives working with cross-functional teams.
What We Offer:
- Competitive Pay
- Medical, Dental, Vision Benefits
- Healthcare and Dependent Care Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- Retirement Plan - 401(K)
- Life/AD&D Insurance
- Short- and Long-Term Disability
- Paid Parental Leave
- Community Involvement Through our Rooted in Good Initiative
- Employee Resource Groups
- Employee Referral Payment Program
- Paid Time Off (PTO)
- Employee Assistance Program
- Commuter Benefits
- Employee Product Discounts
Curaleaf Awards and Achievements:
2023 Ragan’s Top Places to Work
2022 TIME100 Most Influential Companies
2020 Cannabis Doing Good’s Good Neighbor Award
2020 Minorities for Medical Marijuana’s Diversity & Inclusion Award
Follow us on Social Media
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
