What are the responsibilities and job description for the Marketing Data Analyst position at Curology?
Curology is creating the next generation of skincare through customized treatment plans and formulas with powerful prescription ingredients for acne and anti-aging. We believe great skin shouldn’t be a luxury, but a fact of life.
As a Marketing Data Analyst, you will leverage analytical expertise and problem solving skills to translate data into critical insights that will make our marketing more effective and efficient. In partnership with the broader growth marketing team, you will be instrumental in influencing business outcomes and strategy through the use of reporting and data visualization tools & techniques. The important work that you will spearhead is essential to the business, helping us establish the best path forward.
\n- Build and analyze marketing dashboards and reports across channels and platforms to provide visibility and actionable insights; evaluate and define critical KPIs
- Help develop new user acquisition forecasts based on marketing investment strategy and track performance relative to goal, identifying root causes of changes in metrics
- Utilize multi-channel attribution to inform marketing spend targets, optimize channel mix, and inform creative sequencing
- Drive continuous learning by proactively identifying marketing opportunity areas to increase conversion, translating them into structured analysis, generating actionable insights, and advocating for proposed next steps to key stakeholders
- Perform strategic analysis (ongoing and ad hoc) to support marketing channel mix, and business growth
- Propose how to improve performance ad effectiveness, understand campaign behaviors and long-term trends, and identify new levers to help move key user growth metrics
- Excellent quantitative and analytical skills; a data nerd who is passionate about embedding data-based outcomes within the organization
- 2-5 years of experience evaluating paid media marketing performance (ideally at a direct-to-consumer company with a subscription model)
- Skilled in SQL and data visualization (ideally Tableau)
- Advanced experience with Excel
- Nice to have: Experience with Google Analytics Amplitude, familiarity with R or Python is a plus
- Deep understanding of common statistical methods and applications (A/B testing, probability, regression)
- Experience with multi-channel attribution models and a comprehensive understanding of the marketing funnel
- Self-starter and able to work well with team members at all levels and across all functions
- Exceptional problem solver with the ability to transition between detailed data and high-level insights
- Ability to consistently perform under pressure in a fast-paced environment
- Demonstrated interest in keeping up with emerging technologies and the digital marketing landscape
- Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
- Amazing team culture and environment
- Awarded Great Place To Work & Inc.’s Best Workplace
- Competitive salary and equity options
- Unlimited, flexible PTO for exempt employees
- Comprehensive benefits: Medical, dental and vision insurance are covered 90% for employees; flexible spending account; 401k
- Paid maternity and paternity leave
- Free subscription to Curology!
- Company-sponsored happy hours and outings
- The base salary for this position will be between $90,000 to $145,000 depending on your experience, skillset, and geographic location.
Our mission is simple: to make personalized skincare accessible and convenient for all. Awarded #3 for 2021 Best Workplaces in the Bay Area and 2021 Forbes #4 Best Startup Employers, Curology is a leader in direct-to-consumer eCommerce and has been featured in Vogue, Allure, Harper’s Bazaar, and Business Insider.
Curology encourages applications from people of all races, religions, national origins, genders, sexual orientations, gender identities, gender expressions, and ages, as well as veterans and individuals with disabilities. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records Notice to Applicants under the CCPA.
Salary : $90,000 - $145,000