Product Marketing Specialist

This is a remote position.
Join us as a Full-Time Product Marketing Specialist with a salary range of $60,000 - $70,000 annually. You'll play a pivotal role with non-supervisory responsibilities, directly reporting to the Director of Marketing. Be prepared for some adventure with occasional travel (5-10% annually) to customer sites.

When CXT Software opened our doors over two decades ago, we were determined to help courier and route delivery companies succeed by designing software that spoke to their unique needs. Since then, we’ve been on the frontlines of a rapidly changing world of delivery logistics, and we’ve been enjoying every minute!

As we continue to shape the future of delivery logistics, we’re seeking a dynamic and customer-oriented Product Marketing Specialist with a passion for bridging the gap between technical product details and customer understanding. You will be responsible for developing and executing effective customer-first strategies, crafting compelling messaging and positioning, and collaborating with cross-functional teams to ensure product launches and campaigns resonate with our target audience. A key part of this role will involve creating user-focused product documentation that clearly communicates the benefits and features of our products in a customer-friendly language. The ideal candidate will have a strong understanding of market trends, customer needs, and competitive landscape, as well as excellent communication and analytical skills, with a proven ability to translate technical details into easily understandable, value-driven content.

Please note: We can only consider candidates residing in the following states: Arizona, Connecticut, Florida, Indiana, Maine, Missouri, South Carolina, Texas, and Wisconsin.

WHO YOU ARE

As our Product Marketing Specialist, you will play a crucial role in bridging the gap between technical product details and customer understanding. This position encompasses a blend of responsibilities, including market research, content creation, and a strong focus on customer engagement. Your key responsibilities will include developing and executing effective customer-first strategies, crafting compelling messaging and positioning, and collaborating closely with cross-functional teams to ensure product launches and campaigns resonate with our target audience.

Your success in this role hinges on your ability to understand our target audiences deeply, their needs, and the competitive landscape to inform product positioning and marketing strategies. Employing data-driven approaches that yield tangible results will be crucial to achieving these objectives.

The Product Marketing Specialist is anticipated to be actively involved in all projects, collaborating with various teams and consistently updating the Product and Sales leaders on progress. The role also entails the responsibility of creating user-focused product documentation that clearly communicates the benefits and features of our products in a customer-friendly language. We seek an individual eager to immerse themselves in the work, make a substantial impact, and be instrumental in the company's success.

Special Request: Please email a portfolio showcasing your work and projects in product marketing to Careers@cxtsoftware.com

HOW YOU’LL CONTRIBUTE

• Market Research & Competitive Analysis: Deeply understand our target audiences, their needs, and the competitive landscape to inform product positioning and marketing strategies.

• User-Focused Documentation: Partner with our product team to create clear, step-by-step product guides and resources that empower customers to utilize our product easily.

• Compelling Product Messaging & Positioning: Translate complex technical product information into persuasive, customer-friendly language that highlights our unique value proposition.

• Sales Enablement: Partner with sales and success teams to provide training, tools, and resources that drive effective product selling.

• Customer Learning & Engagement: Enhance the customer experience by curating and managing a virtual learning environment with innovative user journeys and maintaining our knowledge base.

• Campaign Execution & Optimization: Plan and execute targeted campaigns focused on customer upselling, continuously analyzing performance to maximize results.

• Product Launch Marketing: Ensure seamless product launch communications that align with overall company goals.

• Customer Advocacy & Insights: Gather valuable feedback from customers to inform product development and marketing efforts. Create compelling testimonials and case studies that showcase our product's impact.

MUST HAVES

• Bachelor's degree in marketing, business, or a related field.

• 3 years of experience in product marketing or a related role.

• Proven track record of developing and executing successful customer marketing initiatives.

• Strong understanding of market research, customer segmentation, and competitive analysis.

• Experience with WordPress and video content development/editing.

• Excellent communication and presentation skills, both written and verbal.

• Ability to collaborate effectively with cross-functional teams.

• Strong time management skills.

NICE TO HAVES

• Experience in the technology or software industry.

• Familiarity with marketing automation and CRM tools.

• Previous experience with CXT Software product suite is a huge bonus.

• At least two years of experience in the courier/delivery/logistics industry.

WHY YOU’LL BE EXCITED

• 401(k) with employer contribution

• Health, dental, vision, and life insurance offered

• Paid Holidays

• Cumulative personal time

• Referral program

• 100% remote workplace

• Opportunities for company-sponsored and paid training and certifications

Note to Applicants:

• The candidate must have a suitable working location at home that is free from distractions and has reliable, high-speed internet connectivity.

• CXT Software is an equal-opportunity employer.

• Must be authorized to work in the U.S.

• We cannot sponsor H1b applicants at this time.

• No third parties, please.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Salary : $60,000 - $70,000